It's almost a requisite duty to pledge allegiance to the orange and blue flag when growing up or attending school in Champaign-Urbana.
There's simply no escaping the passion for University of Illinois basketball.
Children dress up as Chief Illiniwek for Halloween. Illini flags proudly wave in front of houses and places of business. The old Aunt Sonya's restaurant and the Ribeye might not have revolutionized pancakes and steak, but the Illini memorabilia lining the walls will always hold a special place in our hearts.
If the town's sports foundation was laid by Red Grange and Dick Butkus, then Kendall Gill and Deron Williams introduced the area's rural history to its cosmopolitan present.
Simply put, the University of Illinois is a basketball school.
As a result, a lifetime of memories from Assembly Hall continue to entertain, inspire and revitalize "that old Illini spirit" that we cherish.
From the buzzer-beaters, to the monster dunks, to the heartbreaking misses, this video slideshow contains the most memorable moments in modern Illinois basketball history.