Staying with championships for a moment, I think the Divas Championship butterfly belt is beautiful and unique. Sadly, there aren't many nice things I can say about the women’s division otherwise.
When fans stay through the commercials and take their bathroom breaks during women’s matches (some of which don’t last long enough to wash our hands), the championship and Divas who pursue it suffer accordingly. Ask Gail Kim.
The quality of competition has bottomed out in recent years thanks to a number of glaring issues, chief among them is this revolving door, “we can get anyone to replace you with a new Diva Search or the worst NXT in history” mentality. WWE now emphasizes glam girls and badly trained models, style over substance.
There are a couple of notable exceptions within the division (the so-called Divas of Doom, for instance, when they're not booked like inept pushovers) but the cardboard cut-out valley girl routine we get from Kelly Kelly, Eve, Alicia Fox and the rest of the Divas is forgettable at best and an insult to every female performer who came before them at worst.
If you’ve see one makeup-wearing cheerleader, you’ve seen them all, and no amount of cheap pops or apple-polishing the crowd is going to make me root for a Diva who can't work. (Might’ve gotten someone over in the ‘50s, but it doesn’t happen today.)
In order to elevate the Divas division, WWE needs to do two things: make its divas memorable and hire wrestlers rather than models.
To address the first point, Divas need identifiable personas beyond the superficial rich girl glitz.
Give us a gangster wannabe; a death-obsessed Goth girl; a man-hating, flannel-wearing “hardcore” diva; a super-heroine like the Hurricane; an angry evangelist on a Right to Censor-like quest to clean up the smut; whatever.
I don’t care what gimmick you give them, just give them a character. Quirks. Make these girls memorable for more than just their skimpy outfits because (lemme tell ya, brother) I have the Internet and skimpy outfits aren't so memorable anymore.
As for hiring models, wrestling's a hard business that demands a hard lifestyle and women who get hired with an eye toward Playboy or future careers in other professions aren't likely to have WWE's best interests at heart (and I'm sure they're a pain to train).
There are plenty of talented women out there in the Independents, Japan or SHIMMER, and many still in TNA, that can actually work.
Vince McMahon isn't fooling anybody. Just because Kelly Kelly's booked to win matches doesn't mean she's a good wrestler with solid fundamentals and the ability to tell a story. It just means she got booked to win a match, and that's why long-term fans wanted Beth Phoenix to turn her inside out.
Awesome Kong (Kharma) can't get back fast enough.