photo from Wikimedia Commons
Kofi Kingston is one of the most likable guys on the planet but he doesn't have much depth. He's athletic and fun-loving but what else can you say about him?
The preceding "uh" makes Kofi a liability in today's character-driven WWE and he's going to struggle at recovering momentum as a singles Superstar in the wake of Evan Bourne's persistent Wellness Policy violations.
To make a comic-book analogy, Kofi's like Superman. By themselves, you really want to like them but they're ultimately kind of bland.
They're not trouble-makers. They're straightforward, fret-less good guys, which might have sold tickets "back in the day" but is a recipe for disaster in the modern era. (Ask Roddy Piper what his career would've been like if he didn't always rock the boat.)
Also like Superman, it's possible to draw out Kofi's innate goodness (thereby making it marketable) by surrounding him with outside elements to contrast and interact (and thus energize) Kingston's uncompromising Boy Scout image. Let's put him in a situation that's dirty (psychologically, not sexually) and let squeaky-clean Kofi shine by comparison.
The most successful angles are ones based in reality but cranked up to full volume, so let's bring in Kofi's sympathetic little sister. She just had a baby and her deadbeat boyfriend walked out, leaving our hero morally obliged to take care of them.
He begs both Raw and Smackdown general managers for more matches (because more matches equal more fight purses and the chance to pursue championships, not for their prestige but the dollar bonuses that accompany them).
The bills pile up and Kofi pulls double duty on both shows for several weeks before other wrestlers complain and the GMs, in all fairness, have to cut him back.
Kofi offers to referee matches along with wrestling, and he does that for a couple of weeks before it's obvious that he's no good as a zebra and other wrestlers complain that he's screwing them in order to get ahead. Again, management's hands are tied.
Kofi attempts to work in other areas of the business, with Kevin Dunn in the production truck and with the sound guys, but he becomes more of a burden than an asset and is forced to look elsewhere for opportunities.
Big brother's at the end of his rope when John Cena makes a suggestion: "Why don't you go into business as a Problem Solver?" And thus Kofi begins working odds-and-ends jobs for other Superstars to help make ends meet for his sister.
One week, Kofi will play love guru/matchmaker for an uncharismatic coworker.
The next he’d be a fetch or a gopher – on a beer run for Austin!
Vince McMahon spontaneously “hires” Kofi to fill in at the commentary desk when Michael Cole gets attacked by Daniel Bryan.
Del Rio needs his car washed.
Creative could liberally insert Kofi into other ongoing angles or hot feuds for a main event rub. The gimmick is flexible, the audience never has to see the same thing twice (which is key), and people will feel good about it because he's trying to do a good thing. (Not to mention how a loss would tug at their heart-strings and generate heat for a heel who cheated to win and essentially took food out of a baby's mouth.)
Near the end of the gimmick’s lifespan, Creative could set Kofi up with a manager, someone to act as a secretary and accept jobs, and this manager would do good at first, but then he'd start teaming Kofi with bad guys and low-lifes.
Kofi wouldn't feel good about taking their money but he'd go through with it anyway for his sister and her baby.
After Kofi's had enough, he'd threaten to fire the manager, at which time the manager would promise to only take “good” jobs from now on. Secretly, the manager would be angry and sabotage Kingston so he had to battle a string of really angry clients.
Kofi would have to fire the manager and immediately deal with the following revelation: his sister’s deadbeat baby daddy is none other than a heel worker on the opposite show.
This villain would be someone Kofi’s never faced or did a job for, or even ran into on-screen, who he must then fight to defend the honor of his sister (whom the heel will constantly disparage).
WWE could cat-and-mouse the feud for months before a blow-off pay-per-view match with child support on the line.