WWE Ratings Flaws Is a Case of "Be Careful What You Wish For"

Jordan MatthewsAnalyst IIIDecember 21, 2011

Over the last three months or so, the WWE's weekly TV ratings for their flagship show of Monday Night RAW have been an interesting thing to look over.

Over the past three-to-four months, the WWE has held a weekly habit of losing viewers in the second hour of their show.

It's something that likely keeps the WWE executives puzzled, but the answer is staring them right it the face.

That answer is their target audience.

The WWE has targeted themselves toward an audience made up of children since about 2008, and now it's coming back to bite them directly in the ass.

There are many problems with trying to promote your product exclusively to an audience of young kids, and the most obvious one is TV ratings. The WWE's flagship show runs from 9 p.m. to 11 p.m. (ET) on a school night.

Is it really that hard for them to grasp where the problem lies with this? There are still some parents smart enough to put their 12-year-old to bed before midnight.

The fact is, there's simply no way that WWE has gotten that many people to tune out of their show for four consecutive months because they're simply uninterested in the second hour, which is typically more eventful than the first.

That fact is going to continue to haunt them in the TV ratings until they can figure out a way to appeal to an older audience.

Whether it's by completely changing their direction and targeting young adults and adults exclusively, or whether it's trying to target all audiences, the WWE needs to figure solve this problem because it will continue to occur, and it will only grow over time.

Jordan Matthews is a writer for the NHL, the Detroit Red Wings and the WWE. You can read his recent articles here:

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