That's right, I'm going there.
Outside of complaining about the WWE superstars who aren't getting pushes, the loudest rallying cry of the Internet Wrestling Community is the call for John Cena's long overdue heel turn.
The phrase, "Now is the best time ever," has been thrown out almost as many times as the heel turn has been suggested, but I'll do it one more time: Now is the best opportunity to turn Cena heel.
There are plenty of reasons not to turn Cena heel, but there really aren't any legitimate arguments left to make.
The knee-jerk counterpoint used to be regarding merchandise. For years, Cena was the Tiger Woods of merchandise sales—he was No. 1 by a mile, and nobody got close. But now, just like in Tiger's case, the game has changed.
CM Punk now sits atop the heap as the company's top merchandise seller. Zack Ryder is shooting up to the top tier of merchandise sales. Randy Orton isn't going anywhere, and guys like Sheamus are becoming increasingly popular amongst the WWE Universe.
And it isn't as though Cena wouldn't sell merchandise as a heel. Cena's merchandise sold very well during his last run as a heel, including his throwback attire with the altered, '80s style WWE logo and his "Word Life" shirts.
While WWE likely won't push the PG envelope with a redux of Cena's "Ruck Fules" T-shirts, there are plenty of other ways to go about pushing the brand new merchandise of a newly minted heel Cena.
WWE seems pretty content on having a face vs. face matchup headline WrestleMania XXVIII, but there aren't a whole lot of people out there who believe Cena will lose the main event at WrestleMania for the second year in a row.
But the wheels of the WWE Universe, as well as the IWC, will start turning if The Rock, as a face, goes one-on-one with a heel Cena.
The most important benefit of a Cena heel turn is for the rest of the RAW roster.
When we see the likes of R-Truth, Dolph Ziggler, Cody Rhodes and others step in the ring with Cena, there really isn't any doubt who is going to win. Ziggler and Rhodes will be big stars one day, but as long as there is a Cena-sized roadblock sitting in their path, they will never reach the top of the WWE.
Eliminating SuperCena opens so many doors for WWE Creative to explore. It will allow guys like Ziggler to reach the main-event status when they should, and not when Cena is injured or on vacation. It will allow for believable, entertaining matches that aren't painfully predictable. And it will open up new feuds Cena wouldn't be able to partake in as a face.
Cena could turn on Zack Ryder, instantly giving Cena huge heel heat while simultaneously helping Ryder's credibility as a top-tier babyface. Cena could clash with uber-fan favorite Rey Mysterio when Mysterio returns from his latest knee injury. And, if his body allows, The Undertaker could feud with John Cena in what could be the biggest challenge to The Streak.
"Stone Cold" Steve Austin has been rumored to be eying one more match before officially sealing the lid on his historic WWE career. While CM Punk is said to be Austin's preferred opponent at next year's WrestleMania, a heel Cena taking on the Texas Rattlesnake could prove to be yet another unforgettable WrestleMania moment.
The time is right for Cena's oft-discussed heel turn. Guys like CM Punk, Orton, Ryder and Sheamus can hold down the proverbial fort as some of the company's most visible and popular faces. Kids will still be able to follow superstars like Rey Mysterio, Kofi Kingston, Evan Bourne, Sin Cara (assuming he returns to WWE following his injury) and Big Show.
Give it a try, WWE. If it doesn't work, just turn Cena face again. You did it with "Stone Cold" Steve Austin, so why not try it one more time?
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