The general consensus is that to win the Heisman, you have to have a "Heisman moment." Whether it's one big play or just a great performance in a game, you have to have one. So, what happens when you have a whole lot of Heisman moments?
For Trent Richardson, it means his odds of winning it still look like a long shot.
Why, you ask? The answer is simple: The media can't see crimson correctly through their cardinal colored glasses. They love Andrew Luck and for good reason. He is the best NFL quarterback prospect in a long, long time.
Whether or not he is the best overall pro prospect is debatable when you put him next to Trent Richardson. But, should the greatest pro potential dictate who wins the Heisman?
Both Luck and Trent have put up great numbers against strong and weak competition alike, but their performances in their teams' only losses are in stark contrast of one another.
When Stanford lost to Oregon in a 53-30 blowout, Andrew Luck completed 65.9 percent of his passes for 256 yards and three touchdowns. Not bad, but he also threw two picks.
When Alabama lost to LSU in overtime, Trent had 23 carries for 89 yards and five receptions for 80 yards, but no touchdowns against one of the top two defenses in the nation. And no fumbles besides.
He has not lost even one fumble the entire year. Zero fumbles on 263 carries (more if you count previous seasons—almost all of those between the tackles, where he's met by numerous 300 lb. linemen.
Any Alabama fan will tell you that Trent not only deserves the Heisman Trophy, but he's done more than anybody else to earn it.
He may not win it, but if he doesn't, maybe he'll take the Vince Young route and blow the doors off the competition in the national championship.
Here's a look at Trent's best Heisman moments of 2011.