Let me start by sharing an analogy that sums up the WWE creative process quite well:
"Raw and Smackdown story-lines are much like a young woman who is complimented on her choice of outfit and thus she wears the exact same outfit everyday until it is worn out and completely undesirable."
That isn't verbatim, but you get the gist. When the WWE stumbles on to something good, they inevitably use and reuse the idea until it becomes stale and unwatchable. The following are a few of those such ideas that I'd like to see retired from the business:
No. 1: The Collapsing Ring
It was one of the cleverest things the WWE had thought of in a while, you only had to listen to the roar of the crowd when Brock Lesnar superplexed Big Show from the top to appreciate it.
Wrestlers had been going through the mat for many years, but the whole ring giving way? It was an idea as simple as it was inspired. A once-in-a-lifetime moment you might think.
Alas, no. Fast forward a few years and the writers need a spark for their latest clash of the giants, with the Big Show this time bumping off the top for Mark Henry.
Not content with rehashing the entire angle, they even used the Big Show for a second time.
Never mind the obvious questions as to why the WWE didn't reinforce the ring after the first time, were it to happen again I should think the McMahons would need to look closely at their ring crew for an explanation to their poor workmanship.
No. 2: Feuding Rivals as Tag Team Champions
This one is particularly irritating: For us the fans to have suspension of disbelief, we have to be able to believe that the two men who have spent weeks or possibly months at each other's throats genuinely don't care that much for each other.
It makes no sense that the feuders in question would be willing to put aside their differences to start a quest for Tag Team gold. Especially for the WWE Tag Team Titles, which are neither gold nor worthy of allying yourself with a man you hold utter contempt for.
Matt Hardy and MVP couldn't make this work, and John Cena only seems to win the belts with his most recent arch-enemy. In fact, going on recent history, I wouldn't be surprised if Cena and the Rock picked up the belts for a week long-reign before Wrestlemania.
No. 3: Jim Ross being embarrassed, especially in Oklahoma.
Seriously, he's been nothing but a loyal employee, just leave him to do commentary. The abuse wasn't funny the first time, and it still isn't funny now.