Thanks to the WWE creative team, when CM Punk pins Alberto Del Rio for the WWE Championship on Sunday, he'll hold the belt into the air, but he won't deserve it.
Coming into Survivor Series, Punk had been in a major slump and thanks to the booking, he didn't even appear to deserve a title shot against Del Rio. The level of mismanagement among the company's most senior members has been appalling at best, and it helped kill Punk's momentum to the point where he doesn't even appear to deserve a title shot.
It should have never gotten to this point, and it speaks to the lack of forward thinking within the creative team. Punk should have had at least a little momentum coming into the event, but when you only look at each month in its own bubble, you run into situations where you've buried a top face heading into a major event.
Punk doesn't deserve a title shot, and by proxy, he won't deserve the title of WWE champion. That isn't to say I don't like his character, his mic work or his matches, because I do. I have a gripe with the booking and how it has weakened his standing within the WWE.
The man has worked hard and obviously deserves to be champion, but his character doesn't, and that's the major problem. If you look at the storylines, the booking has been baffling, to say the least, and it isn't getting any better.
It has been known fact that the WWE wants to get the strap back on Punk and with the creative team's mismanagement of Del Rio. Putting the title on the Chicago Made superstar will allow the company to get some buzz around Raw's main event.
Sadly, it won't change the booking and the lack of forward thinking from the creative team. It's almost as though they saw what they did over the summer and then immediately decided to do the exact opposite over the past three or four months.
Punk has been buried, and now he's going to have to dig his way out after Survivor Series.