Besides holding the undisputed WWE Internet Championship (not officially sanctioned by WWE, mind you), Zack Ryder's music can hit, he can prance to the ring with his camera, and get crowds worked up better than most superstars on the roster. That ability should not be underestimated.
You know who else used to come to the ring brandishing a camera and look ridiculously excited to main event? Shawn Michaels, that's who. Ever hear of the Kliq Cam? And Zack is a joke for yipping about it? Are you serious, bro?
Furthermore, Zack is a far better mic worker than critics give him credit for. He delivers promos and backstage lines more naturally than most current superstars. Again, this ability should not be underestimated simply because Zack gets excited about main eventing.
That's another thing. Zack has passion that most superstars don't.
Most guys win world titles, it means so little. I've said it before. People wonder why titles mean so little, well, it's not WWE devaluing them, it's the characters that devalue them.
Alberto Del Rio wins the WWE Championship, Sheamus wins it in a tables match, they're not busy crying over it, they're not clutching it to their chests and falling over because they struggled their entire lives for it. They just hold it up, show it to the crowd, grit their teeth, maybe yell, and walk out.
Hell, Jack Swagger didn't do any of those things that when he won his ONE World Heavyweight Championship from a slightly injured Chris Jericho.
Zack should get excited to main event. He should get pumped for every appearance on Raw or SmackDown, because while Heath Slater, Darren Young, Evan Bourne, Mike Chioda and Sin Cara are getting caught for wellness violations and suspended, Zack's busy filling in, and psyching up crowds better than all of them.
Well, maybe not Chidoa, he's a ref, and a skinny one, but you know what I mean.
Truthfully, does Zack need a title this quick or that bad? He could use a belt to validate him, sure, but he gets big enough pops as it is. People in crowds all over love him and respect him, regardless of what belt he wears.
He's like CM Punk. Critics say all the time how WWE is destroying his momentum by not handing him a world title. Screw that! It's part of an ongoing story and it gives Punk a journey and a struggle to conquer. And honestly, WWE's tactic is working, because most of us Punk fans want him to wear gold even more now, so hope you're happy, is WWE is getting exactly the response they want.
Would fans like to see Ryder get a secondary title? Of course! But it's not necessary. And why is that...?