10.“Boing”
Nike Shox commercial with Vince Carter and the always trash talking Gary Payton. These shoes were solid basketball shoes but the “boing” took them to another level. Gary Payton is pretty funny in these and it was a very clever marketing campaign.
9.“The Iverson”
Who did not immediately go outside and practice this move? “The Iverson” it became known as and for the most part, never worked. We were just not quick enough to imitate The Answer. But it was the introduction of Reeboks new Air system, DMX, no affiliation with the rapper.
In these kicks you could actually feel the air flow back and forth under your foot, and were one of the hottest kicks out there. When this commercial came on, you definitely did not want to change the channel. You studied the move, and went outside and tried it on a trash can in the street or your little brother, I bet after reading this article your going to want to go see if you can still do it.
8. Nike “Freestyle”
This commercial was everywhere, it had star power, some players seen in the commercial include, Lamar Odom, Jason Williams, Darius Miles, Vince Carter, and Rasheed Wallace.
Mixed together with other lesser known players, all doing dribbling tricks, stylish passes all while dancing with a basketball. The crazy part of the commercial is that the soundtrack is actually just sounds from a basketball gym, with hard dribbles and shoe scuffles on a court creating the beat.
Awesome display of ball handling and shot together in a very creative way. Several of Nike’s shoes were featured in the commercial because of the wide array of players involved.
7.“Pump it Up”
Wow, blast from the past. This Reebok shoe commercial is filled with current coaches and GMs from around the League explaining “the pump.” If you have trouble recognizing them, its Byron Scott, current head coach of the New Orleans Hornets, Pat Riley, Danny Ainge, Doc Rivers, and of course the legendary Dominique Wilkins. When the Pumps came out everyone wanted to “Pump it up,” and they learned how from this '80’s commercial.
6. “Banned”
This commercial was the one that made Nike the powerhouse of TV Commercials for shoes. This commercial started it all, MJ’s shoe line, and his marketability. There is no way you can watch this and not want a pair of Air Jordans.
This commercial was simple and to the point and everyone knows you always want what you can’t have. The NBA helped launch the Air Jordans to the heights of popularity by banning them from the league.
5.“The LeBrons”
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