It's kind of known that the Tampa Bay Rays don't necessarily have many stars on the team.
They have Evan Longoria, David Price and...that's about it. Sure they have All-Stars, current and former, on the team, but they aren't exactly star studded like other teams.
The Rays also have a problem with drawing a crowd as they usually rank towards the bottom in attendance each season.
Heath Bell is a three-time All-Star and one of the better closers in the game. He's a recognizable name in the baseball world.
Granted he's no Albert Pujols or Prince Fielder. Heck, he's not even a Brian Wilson (then again, no one is except Brian Wilson). He's not exactly a flashy name, but it's a start for the Rays.
Signing Bell would show fans that the Rays are willing to bring in stars and that's a good first step for the Rays to solve their attendance problem.
Another one would be to get a better stadium, but that's a topic for another day.