Has Williams said I'm sorry too much lately to mean it anymore?
Back in 2008 Steve Williams called Phil Mickelson a ”prick” during a charity event in New Zealand and added, "I don't particularly like the guy. He pays me no respect at all and hence I don't pay him any respect. It's no secret we don't get along either."
After that colossal display of idiocy, Williams apologized for his remark as he should.
Then came the Foul at Firestone. Getting back at Tiger Woods by mocking him as caddie for the winning Adam Scott in WGC Bridgestone Invitational. Again, Williams apologized for stealing the spotlight from his player.
Now this. A racist and idiotic remark about Tiger Woods, who, according to Williams, now ranks as a "black a**hole." Does it make Williams a racist? I don't think so, but it does confirm the fact that he's an idiot, and one I like even less than before he picked up the bag of young Scott—never mind he publicly apologized for the remark.
However, that's not the worst thing. Now, I don't even believe him anymore. How many times can you act like a brat and then wipe it under the carpet with a standard excuse? In Williams' case, last week was the limit.
Williams is free to think whatever he will about both Mickelson and Woods, and he can say what he will between friends. No one should be held accountable for a remark made in private, but it does, however, help to paint a picture of you, and it's remarkable that Williams does accomplish to put his foot in his mouth as often as he does.
This is the end of the line, though. The credibility of the racing kiwi is flossed and torn to pieces. None existing.
Still, the PGA Tour has done nothing to state its position on the latest remark from Williams, and Scott is not firing his bag man despite what Williams said was well thought over and not spit out in a moment of effect.
Should Williams behavoir have more serious consequences?
When Golf Channel anchor Kelly Tilghman in the heat of the moment made a comment about Woods, saying other players should "lynch him in a back alley" as he was too good, Tilghman was suspended for two weeks even though Woods forgave her instantly, saying he knew it was just a figure of speech let out in the wrong context.
Williams? Well, he literally gets off Scott-free, so to speak.
So, now what? Should we believe Williams the next time he says he's sorry because of another slip of the tongue?
No, of course not! You should think that by now—and even before his racist slip-up—Williams would have started thinking about what he says in public. This just might not be the fact. Then you can only draw the conclusion that Williams does not care.
And so far, no one has given him a reason to do so.