Each month new divisional competitors emerge and other fighters stumble to the back of the bus.
Highlight-reel knockouts, eye-popping submissions and hard noised chin-to-chin battles make up the usual "wow" fights across the UFC board.
Granted, other bouts still prove noteworthy even though they're categorized as the technical chess match kind.
Regardless of how you spin it, a win is a win. The more flashy, the better. But for now, a victory inside a caged octagon against an opponent trying to take your head off still penetrates any speculation we may have towards specific fighters.
With that said, NASDAQ and Dow Jones aside, here are 10 fighters who are either on the rise or struggling to stay afloat flooded divisions in the UFC's stock market.