Jon Kopaloff/Getty Images
Speaking of the next big thing, Brock Lesnar is perhaps the UFC’s biggest product of the hype machine. Much of Lesnar’s hype stems from his history before he got into MMA.
Lesnar was a star college wrestler before moving on to the WWE.
Once Lesnar became its biggest star, he decided to try his hand at the NFL. Although that venture failed, Lesnar was successful in MMA, becoming UFC champion almost quicker than anybody in the sport.
Lesnar was billed as the baddest man on the planet, and thanks to his size and athleticism, he looked unstoppable.
After nearly losing to Shane Carwin at UFC 116 and losing the UFC heavyweight title to Cain Velasquez, Lesnar showed that he was indeed human.
Don't expect the UFC to stop the Lesnar hype anytime soon though. Although he has had some tough battles the last couple of years both inside and out of the Octagon, Lesnar is still the company's biggest draw.
Whether you believe Lesnar deserves the hype he gets or not, Lesnar has accomplished more in seven fights than many fighters accomplish in their whole careers.