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The league should expand through already stabilized markets by bringing on teams that are already playing in the spring and summer: mostly indoor football teams.
There are eight indoor football leagues in the country totaling 75 teams! While some are regional, the Arena Football League and the Indoor Football League both have footprints that reach from coast to coast. The IFL even had a team in Alaska!
That being said, not every team in the big conferences are successful, but in some places spring and summer football thrives. The state of Texas alone has a new conference with half of its teams playing for eight years or more. The league has six teams with more expected to sign.
In fact a majority of the teams from all of the different leagues have teams that have played for almost a decade.
One thing the leagues all have in common is fluidity. Some teams may have played for nine years but in three different leagues.
If the revamped UFL had a national television contract of some sort along with at least the remaining four teams—and, hopefully, a returning Hartford—the league would have a tempting offer for any team playing indoors.
If they opened expansion offers to indoor teams with strong fan bases as well as teams from the same region that want to merge, there may be more than a few indoor teams that would take a hard look at that.