When the UFC makes it broadcast premiere on FOX, it will want its biggest champion with 12 pounds of gold around his waist.
Come November 12, the UFC will make its network premiere on FOX, headlined by one of the promotion's biggest fights, as undefeated UFC heavyweight champion Cain Velasquez makes his first defense against No. 1 contender Junior dos Santos.
Given the circumstances, what better choice for the UFC's network debut than a bout for combat sport's most prestigious title?
More importantly, it gives the mainstream audience an opportunity to be introduced to current champ Cain Velasquez, the man who dethroned previous UFC heavyweight champion and the biggest name in the sport, Brock Lesnar.
While the fight has all the potential to become one of the best heavyweight title fights in history, let alone the sport of mixed martial arts, it also has the ability to thrust not only the winner, but also the sport into a whole new light.
So why not have Velasquez manning that ship?
Sure, Dos Santos is a respectable guy, soft-spoken and already introduced to the American audience via his coaching stint on The Ultimate Fighter, but from a business perspective, he may not be exactly who the UFC wants to walk out victorious.
"Cigano" is a phenomenal talent, with devastating boxing and entertaining power; however, the fact of the matter is that he is not an American, and when it comes to making a splash in American broadcast television, an American is preferred.
Look at what Velasquez brings to the table: the son of a hardworking Mexican immigrant household, he attended Arizona State University as a wrestling standout, then went on to become the first heavyweight champion of Mexican descent.
In the world of combat sports, more specifically boxing, the lighter weight classes have always been home to some of the most talented fighters with Mexican or Latin American blood.
For Velasquez to be the first heavyweight Mexican-American champion was historic for combat sports, especially since the culture has such deep roots in boxing and combat sports.
So now with the void finally filled, Velasquez's introduction to mainstream media leaves room for a lot of opportunity for the UFC.
The UFC realistically wants Velasquez to win.
He provides them with an American face to be the figurehead of literally their biggest division, and while more popular fighters like Georges St-Pierre or Anderson Silva or even Jon Jones may be the face of the UFC, Velasquez will be its foundation.
UFC light heavyweight champion Jon Jones may be marketable, charismatic and American as well, but at this point in time, Velasquez is who you want to use to introduce the sport to the mainstream audience.
He may be soft-spoken and even a bit camera shy, but Velasquez is all business when it comes to stepping into the cage and that is what the UFC wants—a fighter who can personify what the UFC wants to be: a legitimate threat to the American sports market.