McDaniels was fired from the Denver Broncos for a reason.
I'm not really sure how much say offensive coordinators typically get in the way a team is run, but my guess is that none of them have more control than McDaniels. He has already been linked to three draft choices and now Brandon Lloyd.
Austin Pettis, Greg Salas and Lance Kendricks were all considered McDaniels' draft choices. Even though they are young, they haven't shown much potential until this past weekend against the Green Bay Packers. Before last weekend, they had a combined 19 catches through four games.
Now, the Rams are bringing in another McDaniels choice: Brandon Lloyd.
Lloyd has struggled this season. He is on pace for a 900-plus-yard season, which is better than any other Ram, but his lack of production compared to a season ago is something to fret over.
Before Lloyd's drop-off in production is attributed to a bad Denver Broncos team, consider the following. Lloyd has zero touchdown receptions compared to rookie Eric Decker's four. He also has three less catches on nine less targets than Decker.
Eric Decker is a good player, but one would have to assume that after the Kyle Orton to Brandon Lloyd hook-up that we saw a season ago, Lloyd would still be the primary receiver.
Can Lloyd be successful in St. Louis? No doubt.
Is the 30-year-old veteran really an upgrade to the position? Eh.
While the Brandon Lloyd deal brings a lot of flash to St. Louis, it may not be as spectacular as it is on paper. McDaniels, to this point, has struggled to implement his offense in St. Louis, and the players that he has chosen to be focal points haven't shown too much.
There should be a cautious optimism now that Lloyd is with the Rams.
If this Rams team continues to plummet this season, the finger shouldn't be pointed at head coach Steve Spagnuolo. It should be directed at the front office for letting offensive coordinator Josh McDaniels act as head coach of the team.
So far, transactions linked to him haven't panned out, and, for the Rams' sake, hopefully the Brandon Lloyd deal doesn't fall through as well.