The WWE seemed to have built up a huge wave of momentum with the recent "walk-out" angle, but wrestling fans were in uproar after an abysmal episode of Raw in which this hot angle was brought to a premature close.
The return of Vince McMahon as well as the re-signings of the Miz and R-Truth were wasted, and the storyline ended before it had begun.
This is not the first time that the WWE has resolved a storyline before it has reached its full potential.
The arrival of the Nexus in 2010 was hyped as the storyline that would turn the company's fortunes around and recapture mainstream interest.
Initially the feud between the Nexus and the WWE was booked to perfection but the group's heat was squandered with John Cena playing his usual role as Superman.
CM Punk's red-hot feud with WWE brass saw some of the best promos of recent years as well as two main event matches with John Cena that will stand the test of time.
But the feud was cut short before Punk could really establish himself as a modern-day Stone Cold Steve Austin.
This latest creative blunder has seen many fans vowing to never again tune in to a WWE broadcast.
But here my 10 potentially red-hot angles that should see all the critics come flocking back in a heartbeat.