When you talk about expanding a product on a global scale, you need certain people that can speak to the masses.
In the UFC, many different fighters have those qualities that give them the power to educate fans and fighters on the sport and allow it to become the global juggernaut it is today.
One of those fighters is Kenny Florian.
Florian knows the fight game, plain and simple. That, as well as many other reasons allow him to be an ambassador for MMA.
Here is that, and a few other reasons that make Florian such an asset to have in the MMA world.