During the revamping of the pay-per-view schedule in 2009, WWE officials believed adding more gimmick-themed events toward the end of the year by replacing classic shows such as No Mercy would increase pay-per-view buys. As of now, this has not been proven to be the case, as there was a 73,000 buy-rate difference between 2009 and 2010.
Back in the day, the vicious Hell in a Cell stipulation was used to generate pay-per-view buys to have the culmination of raging rivalries take place within them. In recent years, the structure has since been used to over-hype the event with well-done video packages, but in reality, the cage would instead be deemed absolutely pointless.
Given that the WWE product has been rated PG for awhile now, the Hell in a Cell can obviously no longer feature the intriguing aspect of blood, as opposed to Triple H vs. Batista or Triple H vs. Shawn Michaels. Last year's matches including Sheamus vs. Randy Orton and Kane vs. The Undertaker had the superstars involved hardly even utilize the steel cage, much less make the bout more interesting.
This year, I expect no different and predict for the event to be removed altogether if it once again fails to draw fans' interest.
Thanks for reading, Bleachers, and make sure to drop a comment with your predictions for the upcoming Hell in a Cell event this Sunday. As always, your "likes," fan adds and overall feedback are greatly appreciated.
Visit my website at Next Era Wrestling and my WrestleRant video blog for more of GSM's thoughts and writings, along with WWE/TNA news, recaps and more. Follow me on Twitter @SAVE_US_GSM.