WWE Hell in a Cell 2011: Why the Pay-Per-View Will Never Sell

Kevin Berge@TheBerge_Featured ColumnistSeptember 28, 2011

Two weeks ago, we were treated to an average event in Night of Champions.

It had mostly average matches and frustrating storytelling.

In the end, it left very little impression on the future of WWE.

Now, this Sunday, we have another pay-per-view in Hell in a Cell.

The biggest question is: What does Hell in a Cell have that Night of Champions didn't? What will make Hell in a Cell better and different?

Well first, this pay-per-view will have Hell in a Cell matches. There will be two matches contested in the demonic structure, but is that really an exciting thought?

Usually, the Hell in a Cell structure is used as the climax for a storyline involving The Undertaker or Triple H.

Now, it is simply a thrown together match for this one pay-per-view. That is a waste of a good concept, not an exciting idea.

Other than that match type, the only real difference is the matches and their participants.

While Night of Champions had Triple H vs. CM Punk and John Cena vs. Alberto Del Rio, now we are treated to a mash up of the two matches in a triple threat match.

Hell in a Cell has four matches announced for its card (with one more to be named from what I've heard), while Night of Champions had seven matches.

Can Hell in a Cell really excite or make a compelling program for three hours with only five matches? It is doubtful.

But the worst part about this pay-per-view is not its card, no matter how lackluster. The problem is that this pay-per-view has no build up.

There has been two weeks of programming between the two pay-per-views, making it hard to create new stories.

This is just another example of how overbooked WWE's pay-per-view schedule is.

Who will actually pay for another pay-per-view two weeks after Night of Champions?

Where are the incentives?

With SummerSlam being a great pay-per-view that sold poorly, why would Hell in a Cell sell any better?

In the end, Hell in a Cell will not sell because it doesn't need to exist.

With Vengeance on the horizon three weeks after Hell in a Cell, there is no reason to pay for Hell in a Cell.

Hell in a Cell will not sell, and it will show the WWE that they need to restructure their pay-per-view schedule now.

Agree? Disagree? Comment!