Dana White and the UFC management have brought it out of the basement, and into the forefront of modern sports.
There have been many landmark events in the growing of the sport: The Ultimate Fighter, UFC 100, the Strikeforce acquisition, the UFC and Fox deal. The next big milestone that will take the sport to another level will be a fighter getting a major sponsor.
Nike is the most prestigious sports company in the world. They have the best marketing out of any sports brand, and are extremely selective when they choose someone to be the face of their brand.
Typically, Nike only signs one athlete per sport. In golf they only have Tiger Woods, boxing is Manny Pacquiao, NBA is LeBron James, etc.
They only want the best.
Eventually Nike and other top-level sports brands will break into MMA and find their spokesperson.
Jon Jones could very well be that guy.
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