WWE effectively destroyed everything they built over the past calendar year when John Cena regained the WWE Championship from Alberto del Rio at Night of Champions 2011.
To say WWE made the wrong decision here would be an understatement. WWE blew the booking of this match so badly it could only be considered a travesty.
WWE booking Cena to go over Del Rio to win the championship doesn’t make a lick of sense. I dare anybody to justify the decision.
It’s impossible; I already tried.
WWE did a masterful job building Del Rio to become one of the top heels in their universe. He won the Royal Rumble and was part of a main event program at WrestleMania. He capitalized on his Money in the Bank win at SummerSlam to finally win the WWE Championship.
He made the crowd legitimately hate him when he put Rey Mysterio on the shelf after successfully defending his championship after SummerSlam. He was turning into a mastermind, as he convinced other wrestlers to attack Cena for him.
Everything was going perfectly for Del Rio.
Unfortunately, everything you just read is now considered pointless because he was squashed by Cena. Not only was he made to tap out to the STFU, but Cena upstaged him by entering the arena in a hot sports car.
Alberto has completely lost his appeal.
WWE needed to make him the most cunning and conniving heel on television, and they failed. They didn’t need him to beat Cena clean, but they did need him to successfully defend the championship to solidify himself as a true main-eventer.
How am I supposed to fear Del Rio when he can’t think of anything clever to do to retain his championship in his first pay-per-view title defense? How is Del Rio supposed to grow as a character and become the top heel in the company?
This outcome is absurd, and it’s all because WWE needs to continue force feeding Cena fanatics. Any sort of dirty finish would have sufficed here. Cena is a transcendent figure right now; he doesn’t always need the championship to be the face of the company and sell merchandise.
Cena had no business regaining the Championship. He doesn’t need the championship until after WrestleMania. Would it have killed WWE to have Del Rio carry the title until at least the Rumble?
The WWE Championship has been thrown around in recent months. WWE could have added credibility to the championship and Alberto by allowing him to overcome the odds and find a way to win in classic heel fashion.
Cena doesn’t need another championship reign to promote his eventual feud with The Rock heading into WrestleMania.
WWE is void of legitimate heels. They worked for a year to build del Rio to this very point and they botched it beyond imagination. They destroyed his credibility and the character they built. Instead of solidifying Alberto as a top heel in their universe, they crippled him and their company.