I can't think of a match in recent memory with more riding it on this.
And the WWE Championship is not even a factor.
Triple H has nothing to win in this other than giving a beatdown many feel Punk is in line for. Punk winning on the other hand is where all the flags go up. Who's in charge? How will Punk be handled? What about Rock showing up to Survivor Series??
Everything in WWE , including all the Championships on all the shows, hang on this match.