"In the long term the most important question for a company is not what you are but what you are becoming." Gary Hamel
Over the years, the WWE Universe has watched the WWE slowly but surely die.
They may not have realized it at first as they watched Ric Flair and Shawn Michaels retire from the WWE. Maybe not even after they watched Batista and Edge leave, but soon the roster thinned. All the WWE had left to rely on was the still young John Cena and Randy Orton.
Everyone seemed to pass away without anyone stepping up to replace them. In order to get any sort of publicity, the WWE had to drag older wrestlers back into the business–who had no way of fully competing. They would make a deal out of special appearances from men such as The Rock, Bret Hart, and Kevin Nash that would outweigh all of their current talent.
The WWE has tried to create new stars by having them fight Cena or Orton or giving them the Money in the Bank briefcase.
Yet even with these efforts, many men such as John Morrison, Dolph Ziggler, Jack Swagger, and Kofi Kingston still wallow away as midcard wrestlers without direction.
What can change all of this? Well, the answer is quite simple...