First off, a personal note. I want to thank everyone for their kind words in the comments of my first article. I have to admit I expected plenty of rogue comments seeing as this is, in its most simple form, an Internet forum. Your support means a lot.
Now let's get to business. The WWE has been going through some drastic changes as of late, a new on-air COO, new, exciting storylines, and most surprisingly of all, the apparent end of the brand extension.
For one, I readily admit I'd be lying if I were to say I saw the brand extension dying, but, in hindsight, the writing was on the wall. Bragging Rights, the pay per view where we got to see Raw vs. Smackdown, was dropped due to low buy rates.
The WWE flagship video game, Smackdown vs. Raw, got a facelift and a new name, WWE '12.
As much as the WWE loved the potential for two separate brands, the viewership simply wasn't there. With Smackdown averaging in the neighborhood of the low 1's in Nielsen television ratings, change was a definite need. The end of the brand extension brings me to the first slide...