Simply put, money talks.
Like an election where everybody gets to vote for their representatives, when it comes to sporting events and decision makers who rely on sponsorship money, we can choose whether or not to buy their product.
When it comes to college football, you DO live in a democracy, and you vote with your wallet.
To take it one step further, we can BOYCOTT those sponsors who are preventing us from watching college football naturally matriculate itself until a winner is determined, on the field of play and not in hypothetical formulae.
The following is a short list of the top sponsors of Bowl games who could arguably make even more money hosting a good playoff game, but the heavy hand of the marketplace needs to force them in that direction.
Let's consider that FedEx, Tostitos, Citi, and Allstate are the major sponsors of the largest Bowl games, and that the winners get paid $17 million, some of which comes from these key sponsors, and none of this money goes to the players themselves. Get it?
To show my resolve toward a college football playoff, I will no longer use any of these products, but instead I will support either their direct competitors or alternative products.
So, the top of the Boycott list, once again, is FedEx, Tostitos, Citi and Allstate. I like the sound of the UPS Opening Round or the Geico Semifinals, don't you?
I just saved a bunch of money by switching to Geico, AND I'm stating that the College Football system is NOT in good hands with Allstate.
But what about all the other games?
Let's take a look—AT&T is a sponsor—no problem, I'm staying devoted to my T-Mobile contract because AT&T doesn't support the college football proletariat.
Konica Minolta; thanks but no thanks, I'm a Kodak guy. Brut? I know what that smells like. It smells like BS, and you can't spell BCS without BS.
New Mexico department of Tourism...well, I can't hate on New Mexico. So I'll use AAA to find my way around, thanks. Capital One, I know what's in my wallet, and it's a positive step away from you and toward a playoff system in NCAA football.
You get the idea, and that's the first step. I'm not suggesting that you avoid watching the games, no—watch them closely, with a notepad, and write down the name of every sponsor that you see, because they are stepping on your dreams of having a Championship Tournament!
I will be right there with you, ready to Boycott, even if it means that I have to abandon Lucky Charms or Big Red.
Read more from Greg Sheehan at www.turningtwo.com