On March 12, 2011, Dana White revealed that Zuffa had purchased rival MMA promotion Strikeforce, which would continue day to day operations as a separate promotion run by CEO Scott Coker.
As with the purchase of Pride Fighting Championships, the Strikeforce purchase was significant in Zuffa acquiring more top fighters including at the time Alistair Overeem and Fedor Emelianenko, Dan Henderson, Ronaldo Souza, Nick Diaz, Antonio Silva, Gilbert Melendez, Cristiane Santos and a whole host of stars.
It is strongly believed that as with the WEC, the UFC shall eventually merge the two in a gradual process, which has started with the movement of Nick Diaz to take on Georges St. Pierre at UFC 137. Along with the big name release of Fedor Emelianenko and Alistair Overeem a clear sign of Zuffa flexing control over their new asset.
This was a clear sign of the UFC continuing in the NFL's and NBA's footsteps, which pursued the aggressive strategy of absorbing opposing competition, ultimately securing themselves as the premier name in their respective sports and the quest for acceptance in the mainstream.