Sometimes rumours are deliberately designed to catch out the easily persuaded. This is what sells papers and is a skill that the best, or worst, of reporters master to survive in the cut-throat world of journalism.
It's not that the stories are plucked out of nowhere—there has to be some validity to them to ensure there will be no backfiring and court cases.
Yet sometimes even the smallest coincidence can send fans into a frenzy. In a week where Kenny Dalglish has silenced critics by asking them to give striker Andy Carroll time to find his goals, many Liverpool supporters were uprooted about an unbelievable report of him being in talks at the City of Manchester stadium.
In what can only be described as a snowball effect, The Metro reported that the Geordie player was "spotted" outside the stadium.
We knew he had struggled to find the net, but it couldn't be that bad could it?
Some thought so, and the recent surge in social media sites resulted in discussion all over Twitter that Carroll was going to abandon ship for better wages at City.
While one person said "spotted," this term was used very loosely. Andy Carroll himself was not witnessed, rather a van with his name and details for a tiling company emerged outside City's ground.
Not to be patronising, but if Carroll was earning insane amounts of money at Liverpool, would he really need a backup career fixing peoples bathrooms? Although, you couldn't fault his ambition if he did.
So the "crisis" was well and truly averted, and the many who overreacted to the suspicions can sleep well tonight.
Just as long as a Luis Suarez fish-in-a-box mobile restaurant doesn't end up outside Old Trafford, we should be all be alright.