Nike and Under Armour Turning College Football into a Fashion Show

Sean LarsonContributor IIISeptember 8, 2011

COLLEGE PARK, MD - SEPTEMBER 05: Quintin McCree #17 of the Maryland Terrapins carries the state flag as the team is introduced before the start of their game against the Miami Hurricanes at Byrd Stadium on September 5, 2011 in College Park, Maryland.  (Photo by Rob Carr/Getty Images)
Rob Carr/Getty Images

On Monday, the University of Maryland unveiled special uniforms for their season-opener against the Miami Hurricanes. The uniforms were widely criticized, some calling them the ugliest jerseys ever. Yes, even worse than the infamous orange uniforms the Tampa Bay Buccaneers wore in the 1970s that made them look like creamsicles. 

I was actually one of the few who was digging the uniforms. It was Maryland history built into a uniform, and I respect Under Armour for getting so creative with them.

In addition to these uniforms, the Terps, who are sponsored by Under Armour (headquartered in Baltimore) will have 32 different uniform combinations to choose from on game day.

Some of the most notable features of the uniforms are numbers with blended colors on the red and white uniforms, and a helmet that is meant to represent a turtle shell.

Fear the Turtle indeed folks.

In addition to the red and white uniforms, Maryland also unveiled a black uniform, as well as a gold one.

When these uniforms were unveiled, many people thought the same thing. This was Under Armour's answer to Nike providing the University of Oregon so many uniform combinations, people honestly stopped keeping track.

That is exactly what this is. Nike and Under Armour are trying to create a new tradition in college football by designing sleeker, more modern uniforms like these.

Of course, Nike is also behind some of the most classic uniforms in all of sports. Teams such as USC, Texas, Penn State and Oklahoma have one home uniform and one road uniform, and nothing else. Those uniforms will never change as long as the schools are around. Those schools will tell you that their programs are all about tradition.

Nike and Under Armour are starting a new tradition. Now, for some of the nation's elite schools, not only do their sponsors want them to win, they want them to look good in what they wear when they win.

The Oregon Ducks are the go-to example for this trend. The Ducks have so many uniform combinations, that a player will never wear the same combination twice while playing for Oregon.

The Terps aren't quite to that level yet, but Under Armour is making sure that schools like Maryland are well on their way to that. With these uniforms, a player could go almost three seasons without wearing the same combination twice.

What Nike and Under Armour are doing to college football isn't necessarily good or bad, it's just different.

It's providing players and fans with something fresh, a break from the norm. These companies are providing schools with recruiting tools. What 18-year-old kid wouldn't be impressed with endless uniform combinations?

This also means more money for these companies. Fans will rush out to buy the latest and greatest uniform to look good on game day.

 Like it or not, this trend is here to stay.