WWE's Former "Wrestling God" Explains How the PPV Industry Will Change

Tyler WilliamsAnalyst IIIAugust 18, 2011

John Bradshaw Layfield, the self-proclaimed “Wrestling God,” may want to switch that title now that he is no longer performing in a WWE ring.

What might the former “Wrestling God” switch his moniker to? How about “Marketing God!”

During his last years in the WWE JBL was known as WWE’s most hated heel, which was a good thing, as that’s what Mr. Layfield was aiming for.

But now retired from the ring, Layfield has been working hard on business ventures.

(According to Wikipedia.com) Layfield is a regular on Fox News Channel's The Cost of Freedom, has appeared on CNBC, and has even written a best-selling book on financial planning titled Have More Money Now!

JBL even launched his own energy shot which is Layfield Energy plus No Pain.

Although JBL no longer performs for the WWE, he takes time to comment on certain developments and story-lines.

Just recently via Facebook.com, JBL decided to express his thoughts on how the PPV industry will change drastically thanks to WWE, UFC and even TNA Impact Wrestling.

Following was reported by Sescoops.com

“PPV will change also dramatically over the next decade. PPV sold over the Internet is in its infancy, but with Internet-enabled TVs growing, that will change.

Now imagine this. WWE or UFC does a PPV and they really now do sell it worldwide. Every Internet receiver in the world can buy it.

No longer do they have to rely on a local Internet company in China or India, they own their own channel and sell it direct. This involves an education process, but one I think is taking place and will happen over the next 7-10 years.

PPV numbers will go up by a multiple of what they are now and all revenue is kept by the content owner. WWE could sell the PPV for $4.99 in Africa or China where they don’t have a cable partner and you can’t charge as much, but open it up to millions that way. Or, if you sell it for the current amount, you keep all the money.

Costs are a one-time issue. They remain the same, so all the extra income is pure bottom-line profit.

See a change coming? I do.

A smaller group like TNA that has still marketable recognizable worldwide stars can do this as well and wouldn’t need cable deals all over the world to make it work. The Internet gives them a worldwide cable deal that they own. To me, this should be their model now.

I believe UFC will be the biggest sport in the world due to the fact that they can draw stars from virtually every continent and use them in front of their worldwide audience. When it comes time for a company with a billion people worldwide watching weekly to sell PPVs, what is five million buys? Futuristic? Yes. Will it happen? I believe it will.

So is wrestling dead? Not by a long shot, in fact it’s best days could easily be ahead; it’s just the way it is distributed will change…for the better.

Makes a Wrestling god want to come back….OK, maybe not, but will be fun to watch. “

JBL’s statement makes a ton of sense, with everything being Internet friendly; a business has to keep up with the changing times to stay afloat.

Without directly dealing with cable providers, this will keep the company producing the PPV’s with more profit.

We started to see companies like the UFC, WWE and TNA Impact Wrestling starting to take that approach as they are starting to stream more events online.

This type of plan will lead to big expansion in business and revenue; this will be great for the fans as we could see higher quality product.

Will we see this revolutionary change in the PPV industry?

Highly likely, it’s just a matter of when!