Between 1963 and 1983, the WWE title changed hands nine times.
Between 2010 and today, the WWE title has changed hands 11 times.
Twenty years and only nine title changes.
Twenty months and already eleven title changes.
And the difference in the caliber of the champions is striking.
Between 1963 and 1983, legendary icons like Buddy Rogers, Bob Backlund, Superstar Billy Graham and The Iron Sheik held the title.
In the present era, holders of that title include Alberto Del Rio, The Miz and Sheamus.
Now, I like Sheamus and ADR, but they are nowhere near ready to step into the shoes of men like Bruno Sammartino and Ivan Koloff.
The WWE no longer treats the WWE title like a belt worthy of only the best. It's passed around like some sort of golden prostitute, looking to be the girl that takes a wrestler's main event virginity away.
But, just like any woman who's been passed around too much, she only cheapens herself and never really enhances the man that she's with.
By using the title as a ploy to try and push someone to the main event, it's cheapening the belt. It doesn't enhance the wrestler holding it nearly as much as it used to.
The prestige of it has been so diminished that instead of seeing Shawn Michaels battle Bret Hart for it at Wrestlemania XII in a classic, someone can just attack a World Champion after a match and take the belt because they won a ladder match. A cheap ploy has replaced legendary matches.
That's why I respect what they're doing with Daniel Bryan, making it clear he wants to challenge for the strap at Wrestlemania next year.
The WWE needs to stop whoring out the WWE and World titles and keep them around the waists of men who deserve them.
One might argue that the reason why men like Pedro Morales and Bob Backlund could hold the titles for years is because they were on TV less.
And that's a fantastic point that the WWE needs to remember. Their champions were on TV less.
Seeing a champion perform is supposed to be an event, a special, an extravaganza. You're not supposed to see a champion so much that he becomes overexposed and you get sick of him.
Especially in today's WWE, where there are so few true superstars. The WWE needs to stop letting John Cena and Randy Orton hog so much air time and give room for the roster to breathe.
The same thing needs to be done with Alberto Del Rio now that he is champion. Cut a promo here, talk at ringside there, respond to a remark from your challenger here and make an appearance there.
Things that are more rare become more coveted. The world is covered in rocks, so people kick them. The world is not covered in gold, so people value it.
If in the past few years John Cena's appearances on WWE TV was cut by a third, I bet the people who hate him so much now would be reduced as well.
And by keeping champions appearances reduced to a short promo here or there until it's time for them to defend the gold at a PPV, they can hold on to it longer. They won't be caught up in the "Superman effect," where it seems like they can never lose and people get bored.
A perfect example is the Undertaker's win streak at Wrestlemania. If the Undertaker was undefeated on Raw and Smackdown, they would say he's selfish, never willing to do the job and buries talent.
But because the streak at Wrestlemania only comes once a year, it's a popular mythos that people actually look forward to every year.
People still go crazy for the Undertaker, even though he hardly wrestles anymore. Why? Because we hardly see him.
It's the same thing for World and WWE champions. They should be elite, above the fray and waiting for someone to rise up above the pack to meet them at the summit.
They should not be down in the flock, no different from the rest of the birds and overexposing themselves to the audience.