This year’s Brickyard 400 at the Indianapolis Motor Speedway raises a question that is increasingly heard at NASCAR events: Where did all the fans go?
According to published reports, NASCAR estimates that 138,000 attended this year’s race. That’s down from a 2010 estimate of 140,000 and is way down compared to a 2007 figure of 270,000.
All this means the Speedway was less than half full this year, a perspective reinforced by TV views of sparsely filled or desolate grandstands.
What’s a sanctioning body to do? Here are five must-have improvements that NASCAR could make to save the Brickyard 400.