Liverpool FC: 6 Reasons Why Reds Desperately Need a New Stadium

For Liverpool FC, deciding whether to renovate and expand Anfield or move to a new stadium has proven to be more difficult and drawn out than expected.  

However, recent information suggests that redeveloping Anfield would be slow and costly.  Many fans are hesitant to leave Anfield because of the history and tradition associated with the famous stadium.  

For many reasons, redeveloping Anfield does not seem practical, but I would argue that the club also has much to gain by moving to a new stadium.

6. Investing in a new stadium shows the ambition of the owners and the club as a whole

This point should not be underrated.  The owners must stay true to their word, unlike the previous owners, if they are to ever have the respect of the Liverpool faithful.  

Fenway Sports Group needs to have the full backing of the fans if the owners expect to be there for the long haul.  In addition, Liverpool must show its ambition as a club.  

Spending money on transfers can only go so far, and the obvious next step is having a large stadium.

5. Building a new stadium is a long-term solution rather than a temporary fix

Anfield opened in 1884, so obviously the city of Liverpool has gotten its money worth over the 127 years.  However, any redevelopment will only delay its inevitable destruction.

It is difficult to keep any building around for such a long period, but maintaining a building that gets so much wear and tear is nearly impossible.  

Redeveloping the original structure puts an even larger burden on the existing structure.  Anfield would need continual upkeep and redeveloping in the future would be unlikely.

4. Liverpool could gain a lot of revenue by selling the naming rights to the stadium

Everyone knows the ludicrous deal between Manchester City and Etihad Airways for the naming rights of Manchester City's stadium.  Regardless, this will help Manchester City to look like it is not just pouring money on its players.  

Arsenal and Bayern Munich are more reasonable examples of how much money clubs can make from naming rights alone.

Liverpool should be able to make at least £5 million per year over the course of the naming rights contract.

3. A new stadium will significantly help Liverpool fit into the Financial Fair Play Guidelines

Liverpool's new stadium will be at least 15,000 seats larger than Anfield, but there is a chance it could be even larger than that.  

Ticket sales will substantially increase, and even though there will be debt to pay off, over the long haul, the club will gain a lot of revenue.  

In addition, the naming rights mentioned above will add to Liverpool's revenue and help the club to keep their books balanced.

2. The season ticket waiting list will be dissolved!

The supposed 10-year waiting list for season tickets will not need to exist any longer.  By expanding the stadium size, many Liverpudlians can now become season ticket holders.  

This is great for the club and the fans.  There are many passionate fans who just have not been able to get tickets.

In addition, with the increased ticket sales, the club would be able to lower ticket prices (or at least not raise them as quickly).

1. The new stadium will help Liverpool increase its prestige and branding worldwide

The appointment of Graham Bartlett as Commercial Director is another sign of how FSG plan to market Liverpool worldwide.  

Expanding to a new stadium will allow international fans to come to travel to Liverpool and see a home game.  

The recent trip to Asia showed how strong international support is for the club, and a new stadium will help propel the club to the next level.