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This winter, I was lucky enough to go to the Super Bowl in Texas.
On my flight down, I sat next to two ladies in business attire. Through my conversation with the two, I discovered that both of them go to the big game each year with their husbands. They have no preference who wins the game, nor do the husbands, and just go for fun.
In a restaurant, I met a table full of guys from New York who also come to the big game each year as a getaway, but really don't have a favorite team.
Finally, we got our tickets from a company that my dad was familiar with. This company had two full rows of seats at the game, full of VPs in business-casual attire.
Walking through the stadium before the game, it looked as if half the crowd had no preference and just going for fun.
I knew that back in Wisconsin, thousands of fans would die for the opportunity to go watch the Packers play in Superbowl XLV. In fact, the Packers season ticket list is chalk full of pretty wealthy people that wouldn't call themselves diehard fans at all.
So, while the true fans are watching the game at home, the indifferent fans get to watch it court side or in the box seats.