Vince McMahon and his wrestling company has been sitting pretty on top of the wrestling world for awhile now and ever since McMahon took over the WWE he has felt the need to have one guy who he and the fans holds above the rest. A performer that the fans will love more than another guy on his roster.
Twenty years ago it was Hulk Hogan and boy did he do his job. Every wrestling fan in America idolized Hogan and McMahon found what he had to do to hold on to his success. He needed someone who could carry his company on their back. Hogan did this with ease, but ever since Hogan left the WWE to defect to WCW Vince McMahon has been on a nearly twenty year mission to find a suitable replacement.
Thus far he has yet to find a man who can win over the entire crowd like Hogan did. Shawn Michaels couldn't do it neither could Hart, Austin, The Rock, Triple H, or even John Cena. I know what you’re thinking:
"[Insert wrestler’s name] was over with the entire WWE audience too"
While that may be true Hogan did it like no one else and Vince McMahon knows that for a fact. Here is where my opinion comes in. I don't think there needs to be a "untouchable" guy like Hogan was back in the '80s. What is having John Cena hold the title for a year and a half going to do? Make everybody else look bad and bore the crap out of everybody over the age of 12.
There is no need for one guy to live above the rest in today’s wrestling world. Sure it worked 20 years ago, but that was a different time. Having an "Untouchable guy" who dominates the Merchandise/Air Time/Ring Time/Title scene and everything else is not good for the future of wrestling.
If McMahon would stop trying to push Cena down our throats and start building up other guys then maybe more people would enjoy watching Raw, Smackdown, or ECW.
I'll be my own example for a moment. Every once and awhile I will be sitting around the house on a Friday night thinking "Do I want to watch Smackdown?" Then I think of all of the reason I would or wouldn't want to watch Smackdown and one time I thought "Hey Brian Kendrick is getting a push. I want to see what they’re doing with him."
Just by giving a under card guy a push WWE got my viewership that night and that concept could be applied to other guys on the WWE roster as well.
It really depends on the person’s taste. The fans know what they like and what they don’t like these days. It is not as black and white as it was it Hogan’s time. Now days just because a guy is a heel doesn’t mean they people will hate him.
Give everyone a chance to showcase their skills and talents and maybe more people will start gaining interest in the WWE which is McMahon's mission and he can do it all without trying to find another Hulk Hogan.
In the end "McMahon's quest" is impossible anyways. Over the years wrestling fans have become smarter and developed different tastes so there is no way McMahon is going to find one guy that everyone will want to see. Sorry Vince.