WWE: Where Have All of the Creative Storylines Gone?
Power to the people! Here's a vote that they should have had last night:
Why does WWE Creative suck so much lately?
A) They rely too heavily on John Cena and Randy Orton.
B) They develop hardly any new talent, and consistently bury up-and-comers (Alex Riley being the exception).
C) They are too lazy to develop any long, well-developed storyline arcs that actually would cause the viewers to be interested every week.
Text 46993 with either A, B or C. Standard text message rates may apply!
Seriously, come on WWE. I beg of you. Quit feeding us B.S. half-hearted storylines week in and week out.
What ever happened to the element of surprise?
I could have not watched one minute of RAW last night and told you that in the main event, Riley would be the first to go because he is the least experienced.
Then, Cena and Orton would dominate the heels and come out victorious.
It's been the same story (aside from when Cena and Orton feuded against each other) for years now.
The fact of the matter is that WWE is going with the "Miami Heat" approach right now; they are trying to win over the audience with a two-star approach that can get you a deep run, but will not win you a championship.
You need a complete team to be successful—and WWE is doing a terrible job at that.
One of the biggest reasons this is happening is because the storylines are absolutely terrible.
Wait a minute, for a storyline to be terrible, it actually has to be a storyline.
What we see week in and week out is basically two "sports-entertainers" grappling for no apparent reason.
Look at the card from Capitol Punishment:
Dolph Ziggler vs. Kofi Kingston: No build up at all. We have seem this same match 500 times on SmackDown for free; why would I want to pay money to see it?
Alex Riley vs. The Miz: Probably the most well-constructed feud going today. Hopefully, it lasts a while because it could help create a new star in Alex Riley.
Big Show vs. Alberto Del Rio: Let's see. Big Show's leg gets run over by a car, then less than two weeks later, he sprints to the ring so fast that the arena almost collapsed from the aftershock. Then, Mark Henry attacks the Big Show, seemingly ending this three-week feud. What the?
Wade Barrett vs. Ezekiel Jackson: Barrett is great on the mic. Jackson is terrible on it. Barrett is great in the ring. Jackson is decent at best. Barrett is a seasoned up-and-comer. Jackson needs work. You don't need to be Albert Einstein to know why no one was interested in this feud.
CM Punk vs. Rey Mysterio: Great in-ring chemistry, but again, it was thrown together at the last minute. This feud also took up the better part of 2010. But hey! It was great a year ago, so why not bring it back!
Randy Orton vs. Christian: A decent storyline, but how many times can they play the "Christian deserves another shot" card. At least inject Sheamus into the match to make it interesting.
Jack Swagger vs. Evan Bourne: No explanation necessary. This match happens every week on Superstars...wait I mean RAW.
John Cena vs. R-Truth: A feud that was gaining steam because of superb work by R-Truth, but now apparently is over due to CM Punk being the number one contender.
The point of this all is that when you take a look at the card, only two of those matches (Orton vs. Christian and Barrett vs. Zeke) were carry-overs from the Over the Limit, meaning they were newly developed feuds.
Now, at Money in the Bank, one would think that some of these storylines would continue and then culminate at SummerSlam.
You are kindly mistaken my friends!
That is how logical people think and develop feuds.
Now to be fair, this is partially due to the nature of the Money in the Bank match, but I only see Orton vs. Christian happening at the next PPV.
Nearly all of the other superstars are going on to another feud after only one month of build up.
Overall, maybe WWE should stop relying on superstars of the past like "Stone Cold" Steve Austin, The Rock, Shawn Michaels, Triple H, The Undertaker and others, and fire their writers and bring in people that actually understand how to tell a story.
Freddy Prinze, Jr. presumably left for the same reasons listed above—it is lazy story-telling.
Hell, bring in Mick Foley to be a writer. He knows a thing or two about telling a creative story (New York Times best-seller list for the cheap pop).
The fact of the matter is that if WWE wants to be an entertainment company—not a wrestling company—they need to do what is most fundamental to the entertainment industry, which is tell a captivating story in and out of the ring.
Follow me on Twitter @BFlow82.
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