It was announced on April 4, 2011, that at WrestleMania 28, one year later, John Cena would face "The People's Champion," The Rock.
If WrestleMania 27 was an indication of the drawing power that The Rock has in his grasp, WrestleMania 28 is set to smash all previous records.
It's a match that has been 10 years in the making—the moving parts put into effect just shortly after Cena's debut. It's quite simple, really.
This match is taking place for the exact same purpose that WrestleMania 18's match between The Rock and Hulk Hogan took place.
That is, the passing of the torch.
We all understand what a lot of the fans think of John Cena, most of which isn't even directed at him, but has more to do with his character over the last half of the decade.
Vince McMahon knows that Cena is the money-maker in today's WWE. The Rock knows it, Cena knows it and the rest of the WWE universe knows it. It's no secret.
The kids and preteens gobble him up whenever he comes out to the stage. It only makes sense for The Rock, 10 years to the day after Hogan handed him the reins, to do the same for Cena.
That being said, there is still the matter of Cena holding the WWE title right now.
Frankly, I can see him holding it for the majority of the year—even up to the Royal Rumble.
However, I expect The Rock to make something out of it, possibly by saying that he doesn't need the title and that he should vacate it. Perhaps we'll see the same path that Undertaker and Shawn Michaels took when Michaels cost Taker the gold.
Everyone agrees that The Rock facing John Cena is a money-maker—there's no denying that. It can also be agreed that there is no need for the title to be present, or defended, as there is no need for The Rock to win it or for Cena to retain it.
There can be only one real reason for Cena to retain the WWE title for the entire year, and that would be because Vince McMahon wants him to be dominant right up until and after their match at WrestleMania.
McMahon knows, come WrestleMania, whether he wants it or not, he's going to have one face and one heel. The Rock is already guaranteed to be the face, leaving the heel spot open for none other than Cena.
The kind of reaction that Cena received over his 380-day long title reign in 2006 will not match that which he'll receive when he faces The Rock at WrestleMania. Without doubt, Vince will want to grab as much cash beforehand, should things go south in terms of sales.
A lot of fans cannot stand when Cena is holding the title, nevermind holding it for more than 365 days straight. Cena will walk around holding that title like there's no tomorrow and Vince will reap the rewards.
Yet, in the end, I still feel that Cena doesn't need the title, since The Rock is undoubtedly set to pass the torch to him anyway—just as long as it comes off strong for both parties involved.