Vince McMahon has been desperately trying to recreate the mainstream media attention that wrestling enjoyed in the "Attitude Era".
Television ratings have fallen dramatically, pay-per-view buy rates are at an all time low and wrestling is no longer considered cool by today's youth culture.
McMahon has been trying to change this with each step seemingly more desperate than the last.
The attempt to gain mainstream attention by introducing a new celebrity guest host each week on Raw failed drastically with the latest "celeb" appearance, Snooki at WrestleMania, only attracting media attention for a few seconds.
Celebrities have always played a huge part in wrestling going back to the days when Mr T competed at the first two WrestleManias with perhaps the most iconic guest appearance being the face-off between Mike Tyson and Stone Cold Steve Austin, the hard men of their respective disciplines.
But this mindless celebrity culture on Raw did nothing to improve the ratings as most of them were there to plug a new project on national television. The fact that Snooki's WrestleMania match sucked in two exceptional young talents in John Morrison and Dolph Ziggler was also a disgrace.
The latest step that McMahon has taken is to disassociate himself with wrestling completely re-branding his company to cover all forms of entertainment.
This decision to branch out cannot have been justified on the success of the WWE films which have all failed to make a mark on the box office.
Wrestling has always enjoyed peaks and troughs and Vince is fighting a losing battle but here are ten steps that he should take in order to provide the fans with a more watchable product.