So you want to know the truth about him, especially those who are club "outsiders" and who might feel funny about his return to United? Wonder why a 56-year-old manager who failed in his first attempt still receives the highest appreciation from the Geordies' faithful? Well, now you'll have the answers.
What follows is personal opinion, and so may not well address the whole Toon Army conception of King Kev. But in general, I think you'll understand my point.
It all began back in 1982 when Arthur Cox made his £100,000 transfer from Southampton to Newcastle United in a massive scoop, and eventually took the club back to the First Division. Keegan's signing on that day proved to dramatically alter the United team as a winning formula.
Although he was not born and bred a Geordie, Keegan is the son of a Geordie miner from Hetton, a local hero who helped save many lives during the Stanley Pit coal mining disaster. Keegan is proud of his Geordie roots and feels that he is one of them.
In his first encounter with the Magpies Kevin Keegan went netted 49 goals in 85 appearances. Queues for season tickets stretched around the streets of Gallowgate within 24 hours of his arrival (and the same thing happened last Wednesday after his return to United caused the Toon Army rush for remaining FA Cup replay tickets).
King Kev made his first return to Gallowgate End ten years later when the Magpies were facing relegation to Division Three in 1992. Keegan had a dramatic effect on the club. He saved the day, built a stylish team that lifted the First Division Championship, and then challenged for the Premiership Title.
Personally, King Kev is one who brings excitement to my soul. He baptized me as a member of the Toon Army so no matter what, he will always be a special figure for me, and for most Toons worldwide. Kevin Keegan has done a marvelous job in making Newcastle United a football team known worldwide.
Now that he has made a sensational return, he is back to tackle unfinished business with United. St. James' Park will have its soul ignited once again.
Keegan's official presentation will take place at St. James' Park at 2:00 PM today. His reception will be raucous as he leads the team against Bolton tomorrow.