As Cena says, the most critical match of his career is always the next match. Therefore I will not dwell too much on his past but look to the present and future. Is there any real reason why Cena should be WWE champion at this time? With his match for WrestleMania 28 already set against The Rock, he does not need the title.
Even though he claimed that the match against the Rock would be grander only if it was for the WWE title, we know that with or without the title on the line, John Cena vs The Rock is the main event for WrestleMania 28, though no other matches have been announced. But, as the Rock would say, it doesn’t matter what the other matches are!!
Even without the WWE title on the line the match is going to draw in the millions and millions of fans of both these superstars.
Additionally, both men are at the stages of their career where they have done a lot in terms of titles (just looking at the past for a short while); perhaps it is the time to give other superstars a chance. With that being said, there is a lot of time between now and WrestleMania 28.
I am assuming that we are not going to see The Rock on RAW every week so Cena has to find a new hobby in the meantime. Why not give him the opportunity, maybe even give him the title in the interim until WrestleMania?
Result: Declared joint No. 1 contender (with R-Truth) for the WWE Championship match at Extreme Rules.