Is WWE Business Strategy Starting to Hurt Its Core Fanbase

GREEN BAY, WI - JUNE 22:   Vince McMahon attends a press conference about the WWE at the Austin Straubel International Airport on June 22, 2009 in Green Bay, Wisconsin.  (Photo by Mark A. Wallenfang/Getty Images)
Mark A. Wallenfang/Getty Images
Jack DonaldContributor IApril 11, 2011

Ever since the WWE wrote a certain letter stating that they no longer wished to be known as a wrestling company, there's been backlash and ill feeling from many fans.

They are an entertainment company, but that entertainment comes from pro wrestling, so I don't see the need to create the distance from this word.

However, we all know the stigma that goes with the word wrestling in certain circles and how its detractors will use words like "fake" or "choreographed," failing to realise that most forms of entertainment are "fake."

So from a business point of view, I am sure it makes sense.

This has been going on for a while, and it often doesn't seem natural—you get any wrestler in the ring and on the mic and he would talk to the fans, but these days, superstars talk to the WWE Universe.

I will now finally come to the point of my article, and that's last weeks Hall of Fame ceremony and the induction of the best tag team in wrestling history, the Road Warriors.

A wonderful and touching speech was somewhat tainted from its opening comments, which used the term WWE Universe—this seemed so forced.

Is it really that important to use this marketing jargon at such a moment?

Maybe I am the only one, but in general use, I get it—they have a message to get across, but please don't force it upon legends.

So are you happy to be known as part of the WWE Universe? Did you care about its usage during the HOF speech?

Let me know below.

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices