Ever since the WWE wrote a certain letter stating that they no longer wished to be known as a wrestling company, there's been backlash and ill feeling from many fans.
They are an entertainment company, but that entertainment comes from pro wrestling, so I don't see the need to create the distance from this word.
However, we all know the stigma that goes with the word wrestling in certain circles and how its detractors will use words like "fake" or "choreographed," failing to realise that most forms of entertainment are "fake."
So from a business point of view, I am sure it makes sense.
This has been going on for a while, and it often doesn't seem natural—you get any wrestler in the ring and on the mic and he would talk to the fans, but these days, superstars talk to the WWE Universe.
I will now finally come to the point of my article, and that's last weeks Hall of Fame ceremony and the induction of the best tag team in wrestling history, the Road Warriors.
A wonderful and touching speech was somewhat tainted from its opening comments, which used the term WWE Universe—this seemed so forced.
Is it really that important to use this marketing jargon at such a moment?
Maybe I am the only one, but in general use, I get it—they have a message to get across, but please don't force it upon legends.
So are you happy to be known as part of the WWE Universe? Did you care about its usage during the HOF speech?
Let me know below.