WWE: Why Broadcasting Events Exclusively in IMAX 3-D Is a Great Idea

Craig GoldbergContributor IIIApril 10, 2011

Everything that can be done in the wrestling business has already been done before.  At least, that’s what the purists and pessimists like to say.  Now, I am not a purist and definitely more than optimistic about the future of The WWE, and with Vince McMahon making a bold statement this week about what to expect in the near future, I would venture to say that the next decade in pro wrestling could be the biggest yet. 

Where does The WWE go from here?  That is a fun question to ponder, and as we all know, the internet wrestling community tends to be extremely divided on their feelings of the current product.  So Instead of just throwing out crazy ideas from left field to get everyone all riled up, I decided to propose an idea that I think actually makes perfect sense.

Simulcast live events in IMAX-3D.

Over the past few years, we have seen an influx of WWE involvement in motion pictures.  They have expanded themselves with an in-house studio that is producing and distributing films such as The Chaperone with Triple H.  Other stars such as John Cena and Kane have been featured in WWE releases, and from what it looks like, expansion within the film industry is a high priority for Vince McMahon.

With more involvement with big theatre chains, I think putting on a pay-per-view exclusive to theatres would be a natural choice for The WWE.  Back in the early days of Wrestlemania, the only way that fans could see the event was on closed-circuit telecasts held in local theatres.  So this idea is not one hundred percent original, but the latest theatre technology would perfectly lend itself to the grand scale of The WWE.

What fan wouldn’t pay 15 or 20 dollars to see a 3-D IMAX screening of a major WWE event?  I can already see the cross promotional material being distributed in theatres months before the event took place.  On top of that, they could have exclusive merchandise only available in theatres for that one night only.  I could see this leading to future simulcasts of major pay-per-views.  

The WWE is already at the top of their game when it comes to their current broadcast standards.  Last week’s Wrestlemania is a perfect example.  Say what you want about the matches that took place, but the stage set-up and camera work was top-notch as usual.  Switching over to a 3-D format would give the entire behind the scenes crew a whole new challenge.  As spot on as The WWE is already, the 3-D element would likely be executed brilliantly.

Another bonus to having a closed-circuit 3D event would be the absence of stolen content.  I am sure that somebody somewhere would figure out how to have a live stream online, but at least, it would be a lot more difficult to steal the show.  I have always found it to be a privilege to view WWE events on pay-per-view, and call me uptight, but I just have never bought in to the notion that finding “other” ways of watching is not really stealing. 

But that’s another argument for another day, and the point I am making is that being in a theatre with a couple hundred die-hard fans would be well worth the price.

What I really admire about Vince McMahon is how sure of his company he has become.  He makes no qualms about the product and could care less about the constant criticism he receives.   I’m sure that the thought of a bigger and more technologically advanced broadcast has already crossed the minds of the WWE creative team, and when it becomes financially sensible, it will happen.