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As you all know, MMA (Mixed Martial Arts) is mainstream. The biggest MMA company in the world really is UFC (Ultimate Fighting Championship)...

UFC Is Becoming a Popularity Contest

by Joe Burgett (Senior Writer)

38

935 reads

Opinion

October 07, 2008


As you all know, MMA (Mixed Martial Arts) is mainstream.

The biggest MMA company in the world really is UFC (Ultimate Fighting Championship). I mean, there have been many wonderful nail-biting fights in the past, but lately it seems like it is a popularity contest to even get a shot at a big-time fight or even UFC Gold.

We all saw Kimbo Slice fall to some no name the other day when he prepared for Ken Shamrock. He is overrated as a fighter, and just because he can kick your butt and mine doesn't mean he can do it to real MMA competitors.

Now, UFC President Dana White is giving Brock Lesnar a shot at the UFC Heavyweight Championship against Champion Randy Couture. This would be okay if Brock Lesnar would have earned it. Last time I checked, he has only been in a few matches, and is 1-1 in them.

I can't dispute Couture. He is up there with the greatest of all time. But Lesnar? Obviously, it is a popularity contest. He gained his popularity in the WWE, as many of you know, and then went to MMA. His first fight was really hyped and it got big numbers on pay-per-view.

But then the over-rated star lost, and then had another match and beat some other no-name. Then all of the sudden gets a main event caliber UFC Title match. Who did he really beat to get that shot? Please help me out here.

Lesnar is a good wrestler, and in the WWE I can see him getting a shot at their WWE Championships. But UFC? Please, there are many UFC fighters out there as or more deserving to have that title fight then Brock Lesnar.

Sure, UFC has weight classes, and not many are in his weight division. Still, more than half could beat Lesnar at a UFC Video game, and more than that in an actual fight. Come on UFC, are you turning into the WWE?

Dana, I know you want to sell tickets, but give someone who deserves a shot at the title a chance.

Author Poll

Is UFC A Popularity Contest

  • yes
  • no
  • getting there
vote to see results
Author Poll Results

Is UFC A Popularity Contest

  • yes

    25.8%
  • no

    41.9%
  • getting there

    32.3%
  • Total votes: 31
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38 comments Last one added 5 months ago — Leave a Comment

  1. ...

    ¿Heath Herring a no-name? ... I agree that Lesnar doesn't deserve a title shot now, but Kimbo and Lesnar are totally different. Kimbo has fought against some second division fighters, Lesnar has fought in UFC against Mir (an exchampion) and he do a very good fight, and Herring (a veteran from PRIDE and very dangerous opponent). Against Herring Lesnar controls all the 15 minutes, overwhelming Herring.

    Lesnar vs Couture is a very good fight, and Couture should take it very seriously or maybe he can kiss the canvas. Lesnar is a freak of nature and a very potential MMA fighter.

    Scherzo (MMA-Spain)

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      OK OK maybe he was good in those match -ups, but it doesn't matter if he controls every part of the match in this fight, he could still get one kick to the head for a KO and lose, so don't come in and say oh he overwelmed his opponet for 15 minutes, if he didn't win then it wouldn't matter if he controled the match would it? Its all about wins and loses ad Lesnar is 1-1 not 11-1 so that is why its a popularity contest obviously

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    Your on the right track bro. You have claimed yourself, you are new to the sport and that gets you a pass for lack of history. Your topic is spot on and in some cases, not all cases, is true. Brock is the prime example but other guys who got title shot so quickly in the UFC, namely Anderson Silva, deserved and proved they deserved their shots. Brock is not in that catagory. Couture is one of the greatest ever, and as Scherzo pointed out Herring has been in the cage and the ring with the best youll ever hear of. And in some cases held his own. He is not a no name, he just isnt mainstream. The first guy Brock lost to was Frank Mir, a previous UFC champion who suffered a terrible accident and is still trying to get back on the horse. You definitely have the right idea with this article regardless though, and your point is well taken and shared by many die hard mma fans. Brock has not earned his shot that is a fact. The wild card is this, Brock is a superior athlete, he is a hard worker, and if he beats Couture, well he may just prove worthy in the long run. In the end he has a lot to learn about the fight game and hopefully he will be taught in time to live up to the hype. If not Brock will amount to the same thing Elite has with SLice, an overpaid, underdeveloped, badass, lacking true knowledge of MMA, which has nothing to do with pro wrestling. That analogy doesnt fit, and your articles would be better served by making that seperation. Great read bro, keep up the hard work.

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      thank you for your spread out complement, really it helps, I know he lost his first fight with Mir, I just didn't mention it, sorry. Second I never heard of the second guy he faced, which he beat, so really I didn't think anyone else did, unless they are diehard fans. I still think that UFC is like the WWE in some cases, I mean Vince McMahon builds a wrestlers populsrity and then once he is big with fans, he puts him in main event natches, it was the same here, Lesnar got a title shot even though he was not the best for it, it came down to a popularity contest to sell tickets, people know Brock more than even Silva, only because WWE is watched by people in America more than MMA, not to offend you but it is, I know ratings. plus I just got through looking at them.LOL But anyway Dana White wants to get money and he figures putting Brock Lesnaer in this match wil do it, POPULARITY CONTEST! Thank you again for your helpful advice

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      Thanks Joe. I do agree with some of what you say but in general you are wrong about the popularity aspect. In this very case you are very right. With Brock I totally agree, but you cant lump the sport in with a guy who showed up a year and a half ago and fought three times. Thats not fair to the pioneers or the fighters today who have broke their backs to get where they are. Brock did get his shot because he is a brand name and will draw a new type of fan to mma. Other than that there is no UFC or any champ in most any organization who was given a shot due to popularity. I think you would be hard pressed to make that argument about Penn, GSP, Silva, or Griffen. Dont even mention Fedor. Those guys are grinders who have paid a mountain of dues in MMA. Popularity didnt get them to the top their skill and records did. So with all due respect, your wrong about it being a contest of favorites. It is not. Lesnar is the exception and I assume in time like Slice will be exposed for his lack of experience. Ratings are what they are and most simple minded folk follow what the TV tells them. I wont knock a persons interests but they arent even in the same league as far as sports go. I dont buy that MMA and Pro WRestling are even close in genre. One is acrobatics , fireworks, beautiful chicks,buff guys, and entertainment and the other is combining 100s of years of historical combat sports into a pinnacle of man to man combat. As for you not having heard of Herring do some homework bro. Its a youtube visit away as are many great fighters or fights. You may gain some useful knowledge that may help you continue writing about this great sport. There is a lot of history here and it began long before a pro wrestler made his way to the UFC. If you are as interested as you seem there is a lot of info out there that can help you better understand what MMA is all about. I truly hope Im not condescending here, I just wanted to add these points.

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      oh ya I know what your saying, but thats what I mean, this article is cenetered arounfd Brock Lesnar, I know what all the others have done, thats is why I wrote this, to show a fault in UFC that needs fixing in my opinion

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      I do agree on that, I hope they do fix it sir. I hope Randy fixes it for them but it will be a tuff fight for him. One thing history has proven time and time again in the UFC is dont bet against Randy. Take care my friend, great chatting with you.

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      thanks again dude, if you need to know about wrestling ask me, as I will ask you MMA

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      This comment isn't true:

      "only because WWE is watched by people in America more than MMA, not to offend you but it is, I know ratings."

      Great, WWE pulls in higher TV ratings than UFC. But the strength of the UFC isn't drawn from television ratings -- it's from pay per view buys. They are the only metric that counts in business because they are the only one that generates a profit. And when it comes to PPV buys, the UFC absolutely destroys WWE. Every single month, a UFC PPV smashes the buyrate for a WWE PPV. The only exception would be WrestleMania, which still didn't pull in as many viewers as even the 3rd rated UFC PPV of the last year.

      The UFC Countdown shows regularly draw roughly 1.5 million viewers. The average UFC PPV pulls in 500,000 PPV buys. So 1/3 of the audience for those TV shows is buying the PPV. Whereas WWE pulls in 4.5 million viewers on Raw, and roughly 250,000 of those buy the PPV's. I'm sure you can do the math.

      When it comes to being a cultural phenom right now, WWE isn't even remotely close to the UFC. They aren't in the same league.

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    Lesnar is 2-1 (1-1 in UFC but he fought -and win- early with Min Soo Kim in K-1).

    I agree that Lesnar is fighting Couture because his popularity, not beacause his actual MMA merits, but I think its a very good match-up anyway. I like Lesnar, but I agree that he doesn't deserve a title shot at the moment (MMA is a sport, but a business too).

    He has a lot of potential, phisically is awesome, and he is incredible agile for his size. His wrestling is brutal (like Couture's). In his fight against Herring we can see that his handicap is that he can't finish. He need to improve his finishing skills. He had opportunity to ground and pound or to submit Herring in different moments.

    But controlling is another way to win, and if he can't submit or TKO/KO Couture, but he can controls him, he could win again. Probably we can see a battle of wrestling.

    Scherzo (MMA-Spain)

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      Oh I agree he has a shot to win, I mean crazier things have happened obviously, but if I had to pick, I think it will be a successful title defense, just my opinion, but maybe in about a year we cold see this again, possibly it could be better because Lesnar would be better by then, he would get more fights under his belt and be an experienced fighter

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    Joe...I have to question your knowledge of the sport. First off, you call Herring a no-name, which is an insult to him. It ironically proves your the point you're making against yourself because of the fact that - you don't know him but you've only taken the time to write about Lesnar and criticize because you are on the fringe of knowing anything about the sport. If some guy jumps on a track and runs a sub 10 second 100 meter, does he have to beat guys who are average runners to get himself a shot at a world record? Brock hasn't put the years into MMA but he did put them into his wrestling career so he's sorta got a defaulted inflated record that doesn't show. Randy's gonna tell you he's the real deal. Mir was scared shitless of him. Herring felt the stand up wrath he can administer and then got owned on the ground (although probably just cause of the sheer size of this man). The point is that he hasn't been tested a ton. He might have a glass jaw. He doesn't know how to finish fights. But at the same time, there's not one guy on earth who would underestimate him and that's the truth. He does possess the ability to win any fight he goes in right now. Did you watch that Mir fight? He was about to kill him. Mir got lucky although he was and is definitely the better, more well-rounded fighter. Right now, no one wants to see Randy fight some wannabe that has no chance to beat him. He's got three fights left and those could be Lesnar, Mir, and Fedor. Money runs the world. Just so happens that this time those are the fights everyone wants to see so it's worth it and makes sense.

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    Sorry Joe but I'll have to break everything down for you. You talk about earning a title shot and talk as if you're a hardcore MMA fan but truth be told, you don't know much about MMA. Did you know that no-name Lesnar beat has fought against current UFC interim champion, Antonio Nogueira, 3x and went the distance with Nog twice? Herring has faced the best non-UFC competition in the world and has held his own on most occasions. He's a seasoned vet and he was soundly beat by Lesnar.

    As far as deserving title shots, look no farther than Randy Couture. The UFC has been a popularity contest ever since the Fertittas and Dana bought the company. Like I said, look at Randy Couture. He was the champ at HW and then suffered back to back losses at HW to Barnett and Rodriguez. Guess what the UFC did after Couture suffered 2 consecutive losses at HW, they offered him a title shot at LHW against Liddell even though Chuck hadn't beaten anyone at LHW and wasn't even ranked at LHW. Couture beats Liddell and becomes LHW champ even though he wasn't really ever a LHW competitor. Couture then suffers back to back losses to Liddell and then retires from the UFC at LHW. What happens to Couture? Dana White gives Couture a title shot against Tim Sylvia at HW even though Couture hasn't won a HW fight in over 5 years dating back to 2001. How does Couture, a guy who lost to Liddell at LHW twice and retired, come back and get an immediate title shot at the HW champion when he hasn't competed at HW in 5+ years?

    We can even look at a guy like Anderson Silva. He was new to the UFC and beat Chris Leben and was given an immediate title shot. How does defeating Chris Leben validate a title shot? Or what about Matt Serra's title shot against GSP? What did Serra do to deserve a title shot? Win a bunch of meaningless "made for tv fights" that aren't even official MMA fights? Guess what, Serra shocked the world and beat GSP.

    Sorry to burst your bubble with that. Remember, like every other sport in the world, it's a business first and a sport second no matter how much we dislike it. The owners of the UFC, like any businessmen, are in it to make money and it's that simple. Sure they love watching MMA but they love the money even more.

    So to answer your question: Does Lesnar deserve a title shot? Hell no but did Randy deserve his LHW title shot against Liddell? Or his title shot against Sylvia? Hell no so what difference does it make? Who knows, what will you say if Lesnar beats Couture?

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    i bet lesnar would make you eat humble pie after his match with couture.when did heath herring become a no-namer,i mean what's your problem dude.you seem to have a jaundiced opinion of lesnar just because he is from wwe.and finally ufc must listen to the people who come to see the matches ,customer is the king.

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    well, i didnt hear any jibber jabber when anderson silva came in, made chris leben look like a punk, and got the title shot against rich franklin, lets just get the facts straight, i can totally understand what your talking about, but if the man has the power to dethrown the champion, than why the heck not? if randy couture is such a great champion, than theres no way brock could take him out, see the only reason people are getting mad is theyre afraid of their favorite fighter getting beat, well if you gotta sit there and get all mad about brock coming in and giving the champ the run for his money, then i say so be it, this sport isnt about fairness, its about who can be the best and and who can make the biggest draws, keep your hard hats at home, get off your toilet, and take a step into reality, brock lesnar will destroy randy couture and your all afraid of that, thats why your naggin about him getting a shot so quickly, name one other man in the business thats given the texas crazy horse a beaten like that? all i'm gonna hear is silence

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      good comment, even though Idon't agree with it entirely, I do in some ways, we all want to see our favorite fighter win, I like Couture, but Tito Ortiz is my fav, I just think that Lesnar is good but not at the calibar yet to be in a UFC Championship match, I have always apppreciated his power, and good background in wrestling, but thats all he is to me, just an ok MMA player, he is very populer, so Dana White wants to sell tickets and doesn't care who is in it as long as people buy it, hence popularity contest, Lesnar and Couture are both popular, But remeber Couture went a while before getting his shot, and now he could be one of the best champs of all time. Lesnar I think will get his butt handed to him, he has not shown me in the fights he has been in, I watched them so don't worry, that he is at theat level yet. I like both but populerity contest is the name of the article, and that is what UFC has become in my eyes

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    i thought about it a little bit and i think maybe we could actually have a discussion about this, ive never been a real big fan of wrestling and i never really watched brock lesnar at all, i stopped watching wrestling back in the golden days, around the time of the iron man match between shawn micheals and bret hart, ive been studying mma and i do some part time training as well and i had the same idea when i heard brock lesnar was going to be fighting frank mir, i was thinking, oh this is gonna be a snoozer, we're all gonna see brock get manhandled, and while i watched, something happened, his speed was so amazing and he just handled mir like a peice of meat, and then, like a rookie, got caught, so i was like alright lets see how the man does against herring, i was thinking, herring is gonna destroy this guy, herring is a tough dude, and when i watched as herring just get mauled and dominated and that first right hand put the veteran on his back? i'm now a firm believer that brock lesnar is the future, with some training in striking and submission defence that guy is going to go a long long way, i just dont think randy couture has the tools to beat lesnar, ive always rooted for randy but this time, my heart just feels like lesnar is going to come away with a decision, when you have a man who has to cut weight to make the maximum for heavyweight and he moves faster than some lightweights? that is truely amazing, the guy is a beast

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      ya I respect Lesnar, so don't think I just despise the dude, and MMA needs a guy like this, but I don't think he should get a ght of this calibar in his 3rd match with UFC, he is 1-1, really does that seem like good numbers? Sure he looked good in his matches, but he lost one of them, and won the other, but really he needs to 11-1 to have my respect. I f he wins I'll eat my words, but really I don't expect it, have you see Couture dude? Really who do you pick? Lesnar or Couture? I think Lesnar could give him a struggle, but in the end, a KO is likely against an opponet of this magnitude. I like I said respect Lesnar for all he has done, but he has not done enough in my eyes to give him a shot at the belt dude, there are plenty of guys in UFC who deserve it more than Lesnar,its a popularity contest, and you stopped watching wrestling in the early 90s dude, WOW, alot has happened, you need to be caught up

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    The UFC is popular not because they give "deserving" people title shots, but because they simply make the fights that people want to see, regardless of what the hardcore fans believe. Because in the end, the hardcore MMA fanbase makes up about 1% of the UFC's total audience, and catering to that 1% while ignoring the 99% would be foolish.

    This is a business, and what's the point of a business? To make money. It's not to promote "deserving" people (and I put that in quotes because you'll never get a unanimous definition of "deserving" anyway), but to promote the fight that the absolute most people possible will pay to see.

    You're a wrestling fan, so you should understand this concept. The point of good booking in pro wrestling is to make a match that people will pay to see. This is how it was before PPV, when you tried to get people to buy tickets to your show, and today the goal is to get people to buy your PVP.

    Whether hardcore fans like it or not, Dana White respects and adores Vince McMahon as a promoter, and that's why you see a lot of similarities between the two companies. You've got stories between two guys who have an issue. The only difference is that the UFC is real and has no control over the outcome.

    Brock Lesnar is getting at title shot not because he "deserves" it according to sporting standards, because he most assuredly does not. Brock Lesnar is getting a title shot because it will make the company an outrageous sum of money, just like Couture got the shot at Tim Sylvia because the UFC had no other option for putting together a Sylvia PPV main event that would actually sell to the fans.

    The UFC has stolen a lot of former WWE fans, and there's a reason for that: because they are more akin to WWE than anyone would care to admit.

    As far as the actual Lesnar/Couture fight goes: thinking that Lesnar has no shot at Couture is silly. I don't want to get into it because I'm saving it for an in-depth feature on the fight, but make no mistake: Randy Couture is the underdog in this fight.

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      woh man I know we agree and disagree alot, but really the comment you said earlier, "WWE isn't in the same league with UFC" is really false, people around the world know both UFC and WWE, and who gets more ticket sales, WWE! who gets watched on TV more? WWE, you have got a point about the PPVs many more buy UFC's PPV, but whan you say they ar not in the same league, maybe not in MMA, but really knowone in Entertainment can beat WWE, they are the higfhest rated show on TC when they are on, with the exception of ECW, which is getting more and more viewers every week.

      I respect your opinion, but only a non wrestling fan and diehard MMA fan would say something so out there like that dude. Come on I know your better than that

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      and dude you just admitted it, he makes them money, and that in turn got him a title shot. Because of his POPULARITY right? HenceUFC is a POPULARITY CONTEST the most populsr like the WWE gets the title shot, not saying that they are similar, but really in what Dana is doing, how can you not see similarities in marketing?

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      1. WWE gets more ticket sales because they run house shows. UFC doesn't run house shows. In terms of gate money, the UFC blows WWE out of the water. A UFC with 15,000 people attending can beat a WWE WrestleMania show with 70,000 people in attendance because the ticket prices are way higher, they are seen as more elite, and people are willing to pay a lot more for them.

      2. Television ratings mean very little when you can't attract top-shelf advertisers. WWE uses them as a metric for judging how many fans they have, but only because they can't attract big advertisers. The UFC doesn't attract a ton of high-paying advertisers, either, but they're starting to and they'll attract even more as the sport becomes even more of a cultural landmark. WWE absolutely kills the UFC in overall ratings, but when you break the rating down into demographics, the UFC absolutely kills WWE in the 18-34 male demo that is so highly sought after by advertisers. It's not even close. So yes, the WWE kills UFC in total amount of viewers, but in the viewers where real money is made, UFC is king, at least for Ultimate Fighter Finales and other major shows.

      3. I never argued with you in saying that Lesnar's popularity got him a title shot. Of course it did, bro. That's obvious. Anyone who thinks otherwise is foolish. Look at one of the very first columns I wrote here, which looked at the business behind the decision to book the fight and tried to explain why it was made to everyone questioning the decision. Everything Zuffa does is about popularity and what will sell the largest amount of fights and bring in the most money. It's why they're as popular as they are. They could institute a rankings system and only grant title shots according to that system, but then they'll be catering to a tiny audience and wouldn't make much money, which would result in fighters getting paid less and overall lessened popularity for the sport. Not a good plan.

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      I just read your response again, and I am utterly baffled that you could have drawn any other conclusion than me agreeing with you from my post above.

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      Also, are you trying to say that WWE is the highest rated show on television, period? Certainly you know that isn't even remotely true, right? I mean, they're the highest rated wrestling brand on TV, but they don't even remotely approach the viewership of network TV shows, which fall under the "entertainment" banner.

      Even EliteXC's last show did a bigger rating than Raw does these days.

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    Joe, you are an idiot. What are you going to write about after Lesnar kicks Couture's ass? I wouldn't exactly call Herring a nobody. Big Nog beat Herring then got his title shot. Your points have no basis. This is just another Lesnar bashing/POS article. On the night of November 15, why don't you go to your local Blockbuster and rent The Sound of Music or Mary Poppins and watch that instead (seeing Lesnar has no shot and is not deserving).

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      so your a Brock Lesnar fan right? Thought so, it makes sense only a fan would bring this point out, sure I wrote he beat a no name, but reall I was doinf that to get a few comments, and well it worked. And yes it is a popularity contest, look at all the deserving fighter out there, dieing to get a shot at Courture for the UFC Title, tons, and all more deserving than the 1-1 in UFC Brock Lesnar, really all the greats had to work their way up,Dana put Lesnar in the fight to sell tickets, because of his fan base, and that is ok, so I was just pointing out, that UFC is a popularity contest, and well seeing as who is in the fight, looks like I am right

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      Tons? Keep dreaming pal. There is currently only one UFC HW fighter more deserving than Lesnar, and that is Fabrico Werdum, and I'm sure you've probably never heard of him either. Problem is, he would not sell any tickets. Tons? Names please?

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      Oh yea, by the way, Werdum is fighting at UFC 90, so he would not be available for the UFC 91 fight. There is no other HW fighters in the UFC that they could have put up against Couture that is more deserving than Lesnar in UFC 91. Big Nog, Mir, Werdum all and prior commitments and Couture already beat Gonzaga. No other fighters available that are more deserving, none, nada. And I don't expect you will be naming any, because if you have never heard of Herring, you sure as hell have never heard of any of the other HW fighters in the UFC.

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    Your writing this crap about Lesnar and never even heard of Herring (reading from above)..?
    Noob-ville 2008.

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    Wow. Lots of hate particles flying around here.

    First of all you can't compare this situation to any other title shot situation from the past. When else have you had a champion that walked away from his belt suddenly come back after an interm champion was already crowned, and a television show culminating in a "title match" between the interm champ and the #1 contender already filmed? Um... never.

    Throw a superb athlete that just dismantled one of the greats of HW MMA into the mix and you end up with the situation we have here.

    When you start factoring in PPV popularity, plus the usual huge following the TUF Finale/coaches fight generally bring in you get the perfect storm to make some huge money holding a mini-tournament for the HW belt. Is Werdum really above Lesnar in the HW picture? Not really. He beat Gabriel Gonzaga who gassed in a fairly boring match and then beat Brandon Vera who dropped down to LHW. Thats not that awe inspiring.

    While I'll watch Couture fight anytime, anyplace for almost any cost I know for a fact a Couture-Werdum fight would probably bring in the smallest PPV buy numbers in recent history. By throwing Lesnar in there its a great sink or swim moment for him and the fight will break viewer records while adding hype to the less popular Mir-Nogueira match. If Couture beats Lesnar people will tune in to see him fight Mir or Nog. If Lesnar wins people will tune in as well. Anyway it turns out the UFC will have three huge PPVs thanks to the match setups.

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    I really love "hardcore MMA" fans who know so much more than everyone else. New to the sport or not, history and facts right or not, the opinion of this article is basically true. Lesnar should and would go through a few more title shot gatekeepers if UFC had any. They don't have any, maybe Brock can become one of those after this loss and some other new greatest thing comes along.

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      Loss? Randy will be looking like the 45-year old man that he is. As for Fedor, Randy would have gotten his ass kicked by Fedor as well. Randy should have fought Fedor 5+ years ago.

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    Man, judging by the amount of comments that start flying whenever a new Lesnar/Couture article is published here at B/R, this fight really WILL be the biggest in MMA history.

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    UFC = Utlimate Fag Contest
    MMA= Men Mimicking Antiman

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    No it means ultimate fondling competition

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    The only reason the sport is popular is because there are so many white guys who couldn't make it in boxing

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    UFC looks so amateur and frankly very gay. Why can't they stand up and fight like men?

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