Surely, the lawsuit between various NFL players both active and retired against the NFL will be going down in the annals of Tort law. Because of the alphabetical placement of named players in the lawsuit, this action is now being labeled as the “Brady case.”
It has become apparent that in the modern football era, Tom Brady is the face and persona of the NFL nation. For good or bad, all things NFL are being named the “Brady this or that.”
In Brady’s inaugural year as the replacement QB for Drew Bledsoe, Brady ran head long into the “Tuck rule.” Since nobody really knew who Tom Brady was at that point in his career, this was one of the few rules that didn’t get his name hung out in front.
Currently, there is one rule change that is directly tied to the Patriots quarter back, the Brady rule. After a season ending hit to his knee the league deemed that it was essential to further protect all quarter backs from possible career ending damage.
Whether or not the new rule is deemed a bad rule is inconsequential, as the rule has an unofficial name that will tie the league to the player forever.
In the present stalemate between owners and players and the possible lockout for the 2011 season, Brady has leveraged his name for the sake of all players as they seek an injunction forcing the owners to open the stadium doors. Thus, this lawsuit has been branded the Brady case.
There is talk that if the owners manage to ward off the injunction and continue the lockout through the course of the coming season, this year’s work stoppage may become known as the Brady lockout. The NFL marketing department has been leaking this rumor in order to minimize the negative fallout towards the owners.
By attaching Brady’s name to the lockout, they surmise that the NFL fans will eventually feel less hostile toward the league for the year without football as the name association promotes the branding of the league with their natural affinity toward the player.
This is the first of several name changes that the NFL marketing gurus have come up with. It’s in the NFL’s best interest to disassociate the league from any derogatory indicators.
The low cost bleacher seating which in the past had been referred to as “Nose-bleed seats” will now be known as “Brady seating.” The stadium facilities that currently sport several different unsavory names such as, the head, the loo, potty, the John, toilet and many other variations will now be known as the “Brady room.”
The hope is this renaming effort will deflect much of the fan irritation away from the league itself. Although, it was decided that the league did need to keep a certain amount of distance from the player and decided against going all out and adopting the “Brady league” badge.