Manny Pacquiao Versus Shane Mosley: Where's the Buzz?

Bill CodyCorrespondent IIIApril 6, 2011

Is anyone talking about this fight?
Is anyone talking about this fight?Chris Trotman/Getty Images

We're a month out from the Manny Pacquiao-Shane Mosley fight and I'm really wondering how well this fight is going to do at the PPV box office. 

I'll be the first to admit it. I do not listen to Sports Talk radio like I once did so maybe Jim Rome is talking up this fight 24/7 and ESPN is flogging it like a dead mule. 

But when it comes to friends who are casual boxing fans, they're just not talking about it. 

And those are the people that you need to be buying a pay per view fight if you want to get over that 500 to 600 thousand buy rate. 

There are many reasons there isn't a buzz on this fight and they all point straight at Bob Arum and Top Rank.

First of all, Shane Mosley is a shot fighter and even casual fans know that now.

If they didn't figure it out when he couldn't muster any energy in the second round of his fight with Floyd Mayweather, Jr. when he briefly had Money hurt, they could certainly figure it out from his lackluster performance against second tier contender Sergio Mora. 

The idea of Manny fighting Mosley is an idea that only sounded good to Arum because he knew he could bargain Sugar Shane down and take a lion's share of the money. 

Secondly, Arum moved the fight to Showtime who promised that CBS would be able to promote the fight better than HBO.

That's may have sounded great in theory but who are they going to market this fight to at this point. 

CBS's big sporting event, the NCAA Basketball Tournament, came and went and there was nary a mention of the fight from what I could see.

They still have the Masters but I don't think the tie-in between golf and boxing is the same as with basketball, college or pro.

They will have Fight Camp 360, a 24/7 type show promoting the fight on Showtime, starting last week, but with half the fan base of HBO and a very different type of programming I don't see them getting the same bang for their buck as with 24/7 on HBO.

That leaves the regular CBS programming for fight promotion in the week's leading up to the fight including a re-airing of three of the four episodes of the Fight Camp series.

That's great for CBS who could use any viewers this time of year that don't already have their AARP cards, but I don't see showing anything on the geriatric network on the deadest of all nights (Fight Camp is airing on Saturday night) as a major plus at this time of the year.

Let's face it, Rihanna just appeared on the highly rated Country Music Awards show on the same network and she's still going to have to cancel her proposed summer tour based on lack of sales. 

This is good business for Top Rank long term because they've wanted to get back on the networks for a long time, but I don't see how it is good for Manny or this fight.

But the most important fact of all is that fans just don't want to see this fight.

They want to see Manny and Money.

That's why Mayweather gets more buzz, good and bad, for asking for $100 million to fight Manny than the whole Pacman-Sugar Shane fight has gotten up to this point.

Heck, Manny gets more buzz from those cheesy San Manuel Bingo and Casino ads he agreed to do here in SoCal than he has for this fight with Mosley.

There just isn't any buzz for this one and I think it will show at the BO.

I'm sure Arum will try and claim it was all Showtime's fault when it comes in with less than stellar PPV numbers. But I'm hoping Manny figures out he's getting bad advice.

Then maybe he'll force Arum to do his job and at least try and negotiate a fight with Mayweather.

I'm not saying it will work. Certainly Money is doing his best to put up as many roadblocks as he can to fighting the Pacman in the near future.

But the least these clowns could do is make us think they're trying to do what's in the best interest of the sport.