Do you ever watch an episode of Raw and you wonder "what happened to my wrestling show?" You're not alone. The word wrestling is one of those foreign terms in WWE these days. The male performers are superstars, not wrestlers. The women are divas. If a superstar or diva says the term "wrestling" or "wrestler" odds are good that they would be reprimanded by management.
In an article at TVweek.com, it states that a WWE publicist named Kellie Baldyga sent a stern e-mail to the author of a story about Drew Carey being in the "pro wrestling hall of fame." The email demanded that the headline be "corrected." Baldyga wrote in her email, “We are no longer a wrestling company but rather a global entertainment company with a movie studio, international licensing deals, publisher of three magazines, consumer good distributor and more.”
A global entertainment company huh? This drew a lot of attention from people, myself included. I guess this makes me a Global Entertainment Writer rather than a Wrestling Writer? I'm a GEW. I can work with that.
I think it's more of a marketing thing. I don't think they'd get big companies like Mattel to partner with them if they were branded as a pro wrestling company. Remember their favorite sponsor before? Castrol GTX. Not a big name sponsor.
The "Global Entertainment Company" name is a branding as a way to attract bigger, more respectable companies to them. That's always why they have the PG label. They are making more money in advertising than they did before even though less people are watching the product than they did a decade ago.
The money they make in advertising dollars can make up for the lesser money they make in PPV buys. It makes sense to me, but I think you're alienating a lot of fans by shying away from the term "wrestling." The average person walking down the street knows WWE as the wrestling show. Most of them don't know what TNA or Ring of Honor is. Some of them probably think it's still called WWF even though it's been nine years since the name change.
On WWE's part I think they realize that they're not going to lose any viewers because of it, so they might as well keep doing it. I can see both sides. Ultimately it's not a big deal, but it is something we can joke about of course.
While I don't think WWE would ever change the name "WrestleMania" because it has a huge place in history, what if they did? Would the event be named something like this?
Like I said I don't think that would ever happen because the marketability of WrestleMania is so strong, but imagine if it did?
No thanks. I'm not going to call it a Global Entertainment Company despite what WWE tells me. I barely like the term sports entertainment. It's still wrestling to me.
Most of the time.
John Canton - email@example.com
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