September 24, 2008: The Montreal Canadien Hockey Club unveiled a host of festivities and special announcements in order celebrate the upcoming Centennial season, year, birthday.
And it was in front of hundreds of employees and journalists at the Bell Centre that the president Pierre Boivin, the owner George Gillet and the vice-president marketing Ray Lalonde announced this exciting news.
Ray Lalonde was especially excited to show a 20-minute video on the brand-new center screen—which is five times bigger than the previous one, and now the biggest center screen in the NHL.
In the past, when sitting in the Red sections of the Bell Centre, you could feel right at home during commercial breaks and in between periods, as the center screen was still big enough and showed commercials like we are used to seeing on TV. Now, with the new center screen, spectators might feel like they are in an IMAX theatre!
Before I start listing all the announcements, I’d like to say one simple thing—for the next two years, it won’t be very difficult to buy a gift for a Montreal Canadiens fan!
SEPTEMBER 2008
Launch of NHL 2009 from EA Sports
This new version of the popular game will have a new team featuring the best players from the Montreal Canadiens history.
Publishing of Honoured Canadiens
A nice book what will display the 44 Montreal Canadiens players inducted in the Hockey Hall Of Fame in Toronto. We can already pre-order it.
OCTOBER 2008
Launch of the Montreal Canadiens version of the Monopoly game
Yes, Maurice Richard will be on the Boardwalk space. But one thing that is interesting is that Patrick Roy and Guy Carbonneau will be next to each other in the dark greens.
Distribution of six special coins from the Royal Canadian Money
Six collectible coins, with a version of each of the six previous jerseys.
October 15: First local game, unveiling of the Honour Board





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