UFC President Dana White often says that he thinks the UFC will eventually become the biggest sport in the world.
Lofty as that ambition might be, if the UFC is ever going to get anywhere close to that level, the UFC is going to have to become a truly international sport like soccer (football).
Dana White has argued that the UFC is particularly well-suited for this kind of growth because while some sports have trouble translating into different cultures, fighting transcends those national and cultural boundaries.
While there may be some truth to this, sometimes it takes a homegrown star to ignite fan interest in a given sport.
Americans didn't seem to care about chess in the least, except when Bobby Fischer was on top. The popularity of basketball in China is rightly attributed greatly to the existence of Yao Ming.
Mixed Martial Arts is no different.
Bob Arum is at least partially right when he said that at the present time MMA draws primarily from an audience of white people.
As much as MMA is still not considered by some as a mainstream sport even in North America, it's even less popular everywhere else.
In order for the UFC to change that, it has aggressively promoted its international stars in hopes that their home countries might take notice.
Here are 10 fighters the UFC can market based on their national identities or ethnic backgrounds.
The criteria is based upon potential value to the UFC, not on fighter rankings or perceived skill.
Due to the plethora of elite Brazilian fighters, Brazilians were not considered for this list.