According to Showtime and Top Rank, the Pacquiao-Mosley fight will come packaged with a show similar to HBO's popular 24/7 series.
This show will air on CBS in April. Not only will the fight be promoted through CBS, but Showtime's documentary series FIGHT CAMP 360° will air a multi-part preview of Pacquiao-Mosley.
It seems like Top Rank is on the right track, but in the wrong train. It's a good thing that they are risking it, since the biggest risk can be your biggest success or regret. However, they will need to make the show different than HBO, which will be quite difficult.
HBO is extremely skilled with the way they promote major fights—just like when they fooled the majority of the fans that Margarito had a chance against Pacquiao. HBO is pretty good at making you believe that heavy underdogs actually have a legitmate chance.
I bet they can convince half the fans that Floyd Mayweather can go to the moon or that Pacquiao can one day win American Idol, if they mention it in one of HBO's 24/7 episodes.
Could this new show make a difference and perhaps make the fight receive decent PPV numbers? It sounds like a great idea, and it may shock the world what Showtime sports can offer to fight fans. Just don't be surprised if HBO sues Bob Arum if they make the show too identical to HBO's 24/7.
One of the few question fans are asking is if the show be better than HBO's 24/7. No one exactly knows at this moment, all I can say is the show will be a success. Why? People like new things, doesn't matter what it is, people tend to get excited when something new is competing with another big company. It's an exciting thing for the fans to witness.
How much will Top Rank's move help PPV buyrates?
The Pacquiao-Mosley show that will air on CBS will not only help boxing, but it will make HBO better.
If Top Rank successfully makes good shows, HBO will be forced to make some changes and try to come up with new things to compete with Bob Arum. So fight fans, prepare for this year, a year that will be full of surprises—good ones and bad ones. It is a new interesting mysterious chapter in boxing that will have plenty of good stories written as time goes by.
We are witnessing a war that could either help or ruin the sport of boxing.
HBO and Showtime will be rivals for a good amount of time. Even though Bob Arum is making a big move, like a boomerang, I believe Arum will end up back on the same spot—with HBO.